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Ecommerce Marketing Manager
2 months ago
We are seeking a highly skilled Ecommerce Marketing Manager to join our Global SMB Marketing team at Worldpay. As a key member of our team, you will be responsible for developing and executing revenue-generating marketing strategies for our primary strategic solutions, including our new ecommerce payment solution, Worldpay Ecommerce.
With a deep understanding of the ecommerce ecosystem, you will drive the acquisition of small online business customers at scale, build a developer engagement strategy and journey, and leverage shopping cart partners and other third parties to meet key business KPIs and metrics tied to revenue performance.
Key Responsibilities- Develop and execute a comprehensive growth marketing strategy for our strategic solutions portfolio to drive customer acquisition and ensure alignment with commercial objectives across the SMB line of business.
- Build and execute a growth and performance marketing strategy for our leading strategic solution, Worldpay Ecommerce, acquiring high-volumes of online small businesses directly and through third parties, including developers, shopping carts, and other commercial partners.
- Build the Worldpay Ecommerce narrative within the developer community, define the developer online experience, and create a developer engagement strategy to drive exponential sales growth.
- Identify and leverage relationships with third parties and shopping cart partners to drive marketing and revenue opportunities for Worldpay Ecommerce.
- Plan and execute revenue-generating campaigns for our other strategic solutions, including Worldpay EPOS, to meet and exceed business goals.
- Leverage our in-house digital, creative, marketing automation, and media teams to build creative and engaging lead generation campaigns that resonate with target audiences.
- Create a buzz and buy-in around our marketing initiatives, being a champion for our strategic solutions portfolio that delivers commercial results.
- Work closely with wider business stakeholders and Go-To-Market teams to ensure our messaging and creative assets convey the value proposition and are compelling to viewers.
- Utilize analytics and data insights to drive marketing initiatives, optimize lead-to-board funnels, and measure impact.
- Understand, manage, and report on all strategic solution marketing-related KPIs through dashboards and reports, ensuring our marketing efforts are delivering ROI.
- Drive a culture of continuous learning and improvement, driving commercial results.
- Communicate and present the performance of our strategic solutions marketing initiatives to marketing leaders, commercial leaders, executive management, and other key business stakeholders.
- Monitor and feedback on competitor marketing activities, ensuring Worldpay remains ahead in the ecommerce and EPOS market.
- 5+ years of experience in a results-focused ecommerce marketing role (payments experience a plus).
- Deep understanding and hands-on marketing experience targeting different audiences within the ecommerce ecosystem, including online businesses, developers, and shopping cart partners, to generate successful commercial opportunities at scale.
- Proven track record of successfully building marketing strategies to launch and penetrate high-profile strategic solutions into the market.
- Excellent verbal and written communication skills to create messaging that resonates with target audiences, e.g., technical/non-technical business owners, as well as developers.
- A can-do attitude with a passion to accelerate marketing activities to market.
- Strong analytical skills with expertise in data-driven marketing and decision-making.
- Creative, proactive, self-starter, and a problem solver.
- Proven ability to work collaboratively with cross-functional teams and build strong relationships.
- Bachelor's degree in Marketing or Business; advanced degree is a plus.
