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Head of Sales and Marketing Strategy
2 months ago
About Simplyhealth
At Simplyhealth, we are proud to be a certified B Corp, committed to making a positive difference in the lives of individuals, communities, and the environment.
Role Overview
As the Director of Sales and Marketing, you will play a pivotal role in driving the financial success of our Health Plan and Denplan offerings through strategic marketing, sales initiatives, and business development efforts.
Key Responsibilities
Your primary responsibilities will include:
- Leading the marketing leadership team to create and execute innovative marketing strategies that utilize automation technologies and advanced tools.
- Developing and implementing effective sales strategies aimed at enhancing our brand and corporate identity while driving measurable outcomes.
- Fostering collaboration within the team and with Sales, Service, and Product departments to achieve company objectives.
- Owning and directing our multi-channel sales strategy in alignment with product goals to ensure profitable membership growth, particularly focusing on intermediaries and B2B markets.
- Overseeing customer acquisition, retention, and development across all segments through strategic client management and digital outreach.
- Establishing robust pre-engagement strategies, lead generation tactics, and compelling themes that leverage market innovations for successful sales execution.
Goals and Expectations
You will be responsible for driving sustainable and profitable revenue growth, ensuring that our growth plans are effectively realized. Additionally, you will keep the broader organization informed and engaged with the necessary requirements for the sales teams, facilitating our ability to respond to market demands and accelerate performance.
