Marketing Portfolio Manager

3 weeks ago


Andover, Hampshire, United Kingdom Ecolab Full time

About the Role:

Ecolab is seeking a talented Marketing Portfolio Manager to lead a strategic portfolio including the recently acquired Bioquell equipment portfolio. This role will drive significant growth (double digit %) on $50M+ of this product portfolio.

Key Responsibilities:

  • Develop and execute marketing strategies, customer value propositions, promotional programs, and pricing to meet sales and profit objectives for the portfolio.
  • Manage the innovation project lifecycle, utilizing a phase-gate process, to shepherd initiatives from concept ideation through commercialization.
  • Monitor product portfolio health and assessment of current portfolio/service offerings against key customer requirements and competitive offerings.
  • Partner with Sales to drive differentiated programs that lead to new business gains, growth within existing accounts, and retention of top accounts.
  • Develop short and long-term strategies and plans for demand generation, ongoing market research, customer needs assessment, and customer and sales history analysis.
  • Work closely with the segment marketing and portfolio teams on development of new product/program/service offerings aligned with business and marketing segment strategies.
  • Provide Ecolab sales force with leadership and marketing support, including sales tools, training content, and competitive intelligence.
  • Develop in-depth customer and market knowledge and communicate market needs and opportunities.

Requirements:

  • Bachelor's degree and 5 years of professional experience or MBA in Marketing with 3 years of experience.
  • Fluent English speaker.
  • Proficient with MS Word, Excel, PowerPoint, Outlook, and the Internet.

Preferred Qualifications:

  • Business-to-business marketing experience; preference in Life Science industries.
  • Scientific degree or experience working in Life Science industries.
  • Experience in successfully marketing and selling complex, high-value capital equipment within the Life Science Industry, with a proven track record of meeting or exceeding sales targets.
  • Proficiency in leveraging an array of promotional strategies, including direct marketing, social media campaigns, account-based marketing, and other digital and traditional marketing channels to drive sales and brand awareness.
  • Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship-building skills.
  • Ability to communicate effectively with all levels of the organization.
  • Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements, and proven track record of results.
  • Effective oral and written communication skills, organizational skills, good attention to detail, and use of sound judgment in a fast-paced environment.

About Ecolab:

Ecolab is a company that is passionate about growth and committed to making the world a cleaner, safer place. We believe that our Marketing Department is one of the keys to our success, and we are seeking talented individuals to join our team.



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