Brand Engagement Specialist

3 weeks ago

London, Greater London, United Kingdom The Assistant Room Full time

Position: Marketing Assistant

Department: Marketing

Reports To: Founder & Managing Director

About The Assistant Room: The Assistant Room is a forward-thinking organization dedicated to providing exceptional service and support to business professionals globally. We are in search of a proactive and creative Marketing Assistant to become a vital part of our enthusiastic team. If you possess a strong passion for marketing and a creative mindset, we would love to connect with you.

Key Responsibilities:

Content Development and Social Media Management

· Create and publish engaging blog articles on topics related to careers, lifestyle, and membership in collaboration with the broader Assistant Room team and brand advocates.

· Design and implement marketing initiatives to highlight various facets of our brand, focusing on our membership platform, introducing innovative concepts, and enhancing engagement.

· Assist in the production of multimedia content, including TAR Live.

· Develop, design, and disseminate newsletters for both members and non-members, ensuring all content is captivating, relevant, and consistent with our brand voice.

· Analyze newsletter performance metrics to facilitate ongoing enhancements.

· Schedule and craft engaging content for social media channels such as LinkedIn, Instagram, and Facebook, while continuously exploring new platforms.

· Monitor and report on social media performance metrics to evaluate success and refine strategies.

· Engage with online communities to build brand loyalty and expand our following.

Corporate Client Engagement

· Support marketing efforts aimed at corporate clients and prospective members.

· Assist in formulating customized marketing strategies for corporate partnerships.

· Maintain and enhance relationships with current corporate clients.

Partnership Development

· Cultivate and oversee partnerships with brands, recruitment, and PR agencies to maximize media visibility and brand recognition.

· Aid in crafting and managing press releases and media inquiries for The Assistant Room.

· Establish and nurture relationships with media contacts and influencers.

· Collaborate on joint marketing campaigns and initiatives to broaden reach and impact.

Event Planning and Community Involvement

· Organize and participate in conferences and events, both virtually and in-person.

· Oversee event logistics, including planning, promotion, and follow-up activities.

· Assist in creating memorable event experiences for attendees.

· Interact with members in forums and community platforms to foster a sense of belonging and encourage active participation.

· Manage member registrations and communications to enhance user experience.

· Develop and implement incentive programs to boost engagement and loyalty.

· Coordinate promotional activities and assess their effectiveness.

· Analyze feedback and data to improve future incentive initiatives.

Website and CRM Oversight

· Update and manage the member area and general sections of the website.

· Ensure all content is current, accurate, and reflective of our brand identity.

· Utilize CRM tools to manage member communications and engagement.

Qualifications and Skills

  • Demonstrated experience in marketing or a related field, ideally within a comparable industry.
  • Strong creative abilities and the capacity to generate innovative ideas.
  • Excellent communication and interpersonal skills, with a talent for engaging diverse audiences.
  • Proficiency in social media platforms and marketing tools.
  • Experience with CRM systems and website management.
  • Able to work independently and juggle multiple projects simultaneously.
  • Detail-oriented with robust organizational and analytical skills.
  • Enthusiastic and proactive with a genuine passion for marketing.

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