Growth Marketing Specialist

4 weeks ago

Leighton Buzzard, Central Bedfordshire, United Kingdom OPLOG Full time

About OPLOG


At the forefront of revolutionizing e-commerce across Europe,
OPLOG stands as a pivotal force, simplifying fulfilment for brands with global aspirations.


Equipped with cutting-edge robotics technology and expansive international networks, we are recognized as one of the fastest-growing tech companies globally, collaborating with industry leaders.


Our vision? To dominate the fulfilment landscape. We aim to be the premier Fulfilment Tech Innovators, crafting a sustainable future where brands can focus on their products, free from delivery challenges.


Position Overview


Having established a strong presence in Turkey, OPLOG is now extending its reach into Europe and the US, seeking a dynamic individual to spearhead the expansion of our sales pipeline.

You will be a results-driven, proactive demand generation marketer with experience collaborating with SDR/BDR teams, eager to develop a comprehensive, multi-channel demand generation strategy that sets new benchmarks.


As a key member of the growth team, you will be instrumental in designing and executing large-scale demand generation initiatives aimed at generating new leads for SDRs, while utilizing feedback from sales teams to refine campaign strategies and messaging.


Your expertise in B2B demand generation will be complemented by a solid understanding of marketing fundamentals, including planning, messaging, creative execution, and performance tracking.

You will thrive in a collaborative environment, working closely with SDRs and sales teams, and will actively seek innovative approaches to enhance campaign effectiveness.


This role presents an exceptional opportunity for a high-energy, organized individual eager to engage with the latest trends and technologies in B2B marketing.


Key Responsibilities:

  • Develop a profound understanding of target personas, including their challenges and motivations, to effectively engage them.
  • Collaborate closely with SDRs and sales teams to plan and execute demand generation campaigns, ensuring alignment throughout the process.
  • Conduct account research and analysis to identify, segment, and prioritize target accounts.
  • Create and implement multi-channel demand generation campaigns, focusing on message development and optimal channel selection.
  • Leverage high-intent buying signals and technologies to prioritize SDR outreach efforts.
  • Analyze the effectiveness of demand generation campaigns and track performance against established KPIs.
  • Engage in the assessment of new marketing technologies and data sources.

Desired Attributes:

  • Analytical thinker - this role requires a strong commercial acumen; proficiency in data analysis and pipeline contribution is essential.
  • Team collaborator - you excel in fostering a spirit of teamwork and collaboration.
  • Performance-driven - you consistently strive for excellence in demand generation practices and are eager to learn from industry best practices.
  • Goal-oriented - as part of a growth-focused organization, you are motivated to set and exceed targets.
  • Proactive innovator - you are eager to test new ideas and learn from outcomes.
  • Effective communicator - you possess strong communication skills, whether in virtual meetings, calls, or written correspondence.

Qualifications:

  • Proven experience in marketing within the E-commerce, Logistics, Supply Chain, or SaaS sectors.
  • 3-5 years of experience in demand generation.
  • Skilled in developing Ideal Customer Profiles and target account lists.
  • Highly organized, with the ability to adapt and execute plans effectively.
  • A collaborative team player who can work independently when necessary.
  • Capable of managing multiple projects concurrently.
  • Demonstrated success in cross-functional collaboration with sales and marketing teams.
  • Strategic thinker with a keen eye for detail in execution.
  • Familiarity with marketing automation tools and CRM systems (Hubspot preferred).
  • Proficient in using LinkedIn and Sales Navigator for relationship building.
  • Bilingual proficiency in English and Turkish is a significant advantage.

Work Environment:


At OPLOG, you will be part of a dynamic environment where sales and marketing are integral to our operations.

The innovative services and products we offer are pioneering new standards, and we prioritize creating an environment that empowers you to excel.

Our diverse team spans multiple continents, fostering an inclusive atmosphere that values contributions and invests in our people. We believe that remarkable achievements stem from great teamwork, and we are excited to continue this journey together.

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