Brand Marketing Specialist
1 day ago
Harrod UK Limited is a family-run company with a strong heritage and passion for gardening and sport. With 70 years of experience, we have established ourselves as a leading manufacturer and supplier of high-quality products for the garden and sports equipment.
Job Title: Brand and Events PlannerJob SummaryWe are seeking a dynamic and creative marketer to join our team. The ideal candidate will be responsible for planning, developing, and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales, and enhance customer retention.
Key Responsibilities- Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
- Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
- Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
- Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands' tone of voice guidelines.
- Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
- Event & exhibition management and co-ordination.
- Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.
- GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
- Exceptional creative writing with impeccable spelling and grammar.
- Passionate about marketing technology, data analysis and social media.
- An eye for detail and design, and a solid understanding of brand and customer.
- Good knowledge/use of Word, Excel, PowerPoint, CANVA and Photoshop.
- Competitive salary based on experience plus company profit relation pay scheme.
- Company pension.
- Free on-site parking.
- Employee discount.
- Company events.
- Health & wellbeing programme.
- Life insurance.
- Referral programme.
- Yearly bonus.
- 8 hour shift.
- Monday to Friday.
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