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Marketing Specialist

2 months ago

Lowestoft, Suffolk, United Kingdom Hales Group Limited Full time
Marketing Executive

Hales Group Limited is seeking a skilled Marketing Executive to drive business growth through effective email marketing strategies and content creation.

Key Responsibilities:
  • Develop and execute email marketing campaigns to retain customers, nurture leads, and promote products.
  • Create compelling and personalized email content using templates, copywriting, and asset coordination.
  • Segment email lists based on customer data, behavior, and preferences to deliver targeted messaging.
  • Collaborate with the marketing team to develop content plans and write engaging copy in line with the brand's tone of voice guidelines.
  • Optimize email templates for maximum impact and deliverability.
  • Oversee and improve the customer journey.
  • Monitor email performance metrics and revenue generated, using insights to optimize campaign effectiveness.
  • Stay up-to-date with email marketing best practices, industry trends, and regulations.
  • Manage events and exhibitions, and coordinate key catalogue and brochure production.

Requirements:

  • Strong understanding of email marketing principles and best practices.
  • Excellent writing and copywriting skills.
  • Ability to work collaboratively with the marketing team.
  • Strong analytical and problem-solving skills.
  • Up-to-date knowledge of industry trends and regulations.