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Brand and Marketing Strategist

2 months ago

Lowestoft, Suffolk, United Kingdom Reed Full time
E-Marketing & Events Executive Job Description

Reed is seeking a highly skilled E-Marketing & Events Executive to join their team in East Suffolk. This role is responsible for developing and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention.

Key Responsibilities:
  • Develop and execute email marketing strategies to drive retention, win back customers, nurture leads, and promote products.
  • Create compelling and personalized email content using templates, with a focus on copywriting and asset coordination.
  • Segment email lists based on customer data and behavior to deliver targeted messaging.
  • Manage and develop content plans, writing effective and engaging copy in line with brand guidelines.
  • Monitor email performance metrics and use insights to optimize campaign effectiveness.
  • Manage and coordinate events and exhibitions.
  • Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.
Requirements:
  • Understanding of CRM and experience using ESPs.
  • B2C Email Marketing
  • Exceptional creative writing skills with impeccable spelling and grammar.
  • Experience with A/B testing to improve email content and calls to action.
  • Strong data analytical skills and attention to detail.
  • Ability to work independently, use initiative, and maintain a flexible approach to meet deadlines.
  • Proficiency in Word, Excel, PowerPoint, CANVA, and Photoshop.
  • GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.

To be successful in this role, you will have a strong understanding of e-marketing principles and a proven track record of delivering successful campaigns. You will also have excellent communication and project management skills, with the ability to work effectively in a team environment.

Reed is an equal opportunities employer and welcomes applications from all qualified candidates. If you are a motivated and experienced E-Marketing & Events Executive looking for a new challenge, please apply online or contact Carol, Senior Marketing Specialist Consultant in the Reed Norwich office for further details.