Digital Marketing Specialist
21 hours ago
We are seeking a highly skilled E-Marketing & Events Executive to join our team at Reed. This role is responsible for developing and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention.
Key Responsibilities:- Develop and execute email marketing strategies to drive retention, win back customers, nurture leads, and promote products.
- Create compelling and personalized email content using templates, with a focus on copywriting and asset coordination.
- Segment email lists based on customer data and behavior to deliver targeted messaging.
- Manage and develop content plans, writing effective and engaging copy in line with brand guidelines.
- Optimize email templates for impact and deliverability.
- Oversee and improve the customer journey.
- Monitor email performance metrics and use insights to optimize campaign effectiveness.
- Stay informed on email marketing best practices and regulations to ensure compliance.
- Manage and coordinate events and exhibitions.
- Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.
- Understanding of CRM and experience using ESPs.
- B2C Email Marketing
- Exceptional creative writing skills with impeccable spelling and grammar.
- Experience with A/B testing to improve email content and calls to action.
- Strong data analytical skills and attention to detail.
- Highly organized with excellent interpersonal and communication skills.
- Ability to work independently, use initiative, and maintain a flexible approach to meet deadlines.
- Proven experience in a similar role for 5+ years.
- Hands-on experience with email marketing and automation.
- Proficiency in Word, Excel, PowerPoint, CANVA, and Photoshop.
- GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent.
- HND or Degree in Marketing is desirable.
To apply for this role, please submit your application online or contact Carol, Senior Marketing Specialist Consultant in the Reed Norwich office for further details.
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