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Marketing Officer

2 months ago

London, Greater London, United Kingdom Middlesex University Full time
Marketing Officer - Business & Law Faculty

Join Middlesex University as a Marketing Officer and play a key role in delivering an effective annual marketing plan for the Business & Law Faculty.

Key Responsibilities:
  • Develop an in-depth understanding of the student recruitment market, including target audience motivations, influencers, and their emotional journey.
  • Collaborate with the Faculty Marketing Manager and Head of Student Marketing & Campaigns to create annual faculty marketing plans.
  • Execute effective marketing communications both online and in print, showcasing Middlesex University's offerings in engaging and innovative formats.
  • Partner with digital and content marketing teams to maintain relevant and compelling content on the university's website and social media channels.
  • Provide marketing tools, messaging, and assets to support the prospective student journey from campaign to enrolment.
  • Coordinate specific student recruitment marketing projects, events, and activities, including Open Days.
  • Work with the Education Liaison & Outreach team to enhance school, enquirer, and influencer-focused activities.
  • Set and monitor KPIs for all marketing activities, reporting progress and outcomes.
  • Develop advertising campaigns that attract target audiences and drive applications.
  • Contribute to advertising campaign briefs, focusing on messaging, collateral, and audience insights.
  • Collaborate with the Brand & Creative team to develop compelling campaign creatives and messaging.
  • Work with the Digital Marketing team to track and report on campaign effectiveness, making recommendations for improvement.
  • Ensure brand positioning, value proposition, and core offerings are compelling and consistent across all marketing communications.
  • Monitor and report on competitor activities to ensure Middlesex University stands out in the market.
  • Collaborate with academic and service colleagues to understand Middlesex University's offerings and produce effective marketing tools.

For further information or an informal discussion about the role, please contact Ellen Clemo, Faculty Marketing Manager, via email on e.