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CRM Campaign Strategist

2 months ago

West End of London, Greater London, United Kingdom E Next Full time
Position Overview

We are seeking a dynamic CRM Campaign Manager to enhance our marketing initiatives. At E.ON Next, we are committed to fostering a sustainable future and simplifying energy solutions for our customers.

This role involves collaborating with various teams, including Marketing, Creative, and Customer Service, to execute effective CRM campaigns for our brands. The successful candidate will manage the entire CRM campaign lifecycle, from identifying objectives to strategizing marketing approaches and coordinating creative assets.

Key Responsibilities:

  • Collaborate with cross-functional teams to establish business objectives.
  • Define key performance indicators (KPIs) for CRM campaigns and develop comprehensive marketing strategies.
  • Utilize data insights to craft customer-focused strategies, employing tools like Tableau and GWI.
  • Design and optimize customer journeys across various platforms, ensuring effective communication throughout.
  • Work with the internal creative team to fulfill campaign requirements.
  • Manage project timelines and stakeholder approvals efficiently.
  • Set up, deploy, and refine email and SMS campaigns using CRM tools, ensuring accurate data handling.
  • Oversee direct mail campaigns in collaboration with external partners.
  • Monitor campaign performance daily and provide updates to stakeholders on a weekly basis.
  • Ensure compliance with GDPR and ASA regulations in all campaign outputs.
  • Conduct risk assessments for marketing materials, working closely with legal teams as necessary.
  • Maintain brand consistency across all marketing outputs.
  • Collaborate with the media team to develop paid media strategies when required.
  • Enhance customer segmentation and optimize creative strategies to improve conversion rates.

Qualifications:

  • Minimum of 5 years of experience in CRM campaign management.
  • Experience in the energy sector is preferred.
  • Proven ability to develop effective campaign strategies and customer journeys.
  • Strong operational skills with the capacity to manage multiple stakeholders.
  • Experience in leading creative outputs and campaign initiatives.
  • Familiarity with automated marketing software and data-driven decision-making.
  • Ability to adapt to changing priorities in a fast-paced environment.
  • Experience in performance reporting and implementing improvements.
  • Consistent application of brand tone of voice.
  • Strong attention to detail and a proactive approach to problem-solving.

Ideal Candidate:

  • Curious and eager to learn.
  • Independent decision-maker who embraces challenges.
  • A collaborative team player committed to contributing to team success.
  • Open to innovative technologies and adaptable to new working methods.

We are dedicated to creating an inclusive and diverse workplace, offering flexible working arrangements to accommodate various needs.