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Growth Marketing Strategist
2 months ago
Join Wiser Elite as a Growth Marketing Strategist
About the Company: Wiser Elite is a leading provider of innovative carbon accountancy solutions for industrial supply chains, commodity traders, and banks. With a strong entrepreneurial foundation, we have achieved significant growth and are poised for further expansion.
Role Overview: As our first Growth Marketing Strategist, you will play a pivotal role in driving net new leads, conducting thorough market research, implementing audience segmentation, and executing impactful account-based marketing strategies.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with growth objectives, leveraging data-driven insights to inform decision-making.
- Drive leads through innovative demand-generation campaigns and strategic website optimisation, ensuring maximum ROI.
- Conduct in-depth market research to refine audience segmentation strategies and execute targeted account-based marketing initiatives.
- Analyse and optimise acquisition and retention campaigns to maximise customer lifetime value.
- Optimise the website to maximise inbound traffic and conversion rates, ensuring a seamless user experience.
- Craft compelling custom content for outbound marketing efforts, showcasing our thought leadership and expertise.
- Lead data-driven experiments to refine and scale successful strategies, ensuring continuous improvement.
- Utilise analytics tools (GA, Google Tag Manager, HubSpot, Salesforce, Looker) to track and report on campaign effectiveness, providing actionable insights.
Requirements:
- Right to work in the UK.
- Experience: 5-7 years in B2B Growth Marketing focusing on early-stage growth.
- Role Experience: Background in business operations, strategy, growth, or growth marketing within high-growth B2B or top-tier tech companies.
- Skills: Proficiency in data-driven growth strategies, analytics tools (Google Analytics, Excel), and a strong customer empathy mindset.
Benefits:
- Competitive salary up to £85K annually.
- 26 days of annual leave.
- £500 home office setup allowance.
- £2,000 annual learning allowance.
- Weekly team lunches.
- Subsidized gym classes, office gym, cycle-to-work scheme.
- Generous parental leave policy.
- Private healthcare benefits.