Marketing Director

1 month ago


Brighton, Brighton and Hove, United Kingdom SwimTrek Adventure Swimming Holidays Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at SwimTrek Adventure Swimming Holidays. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to promote our open-water swimming holidays globally.

Key Responsibilities
  • Develop and implement a 5-year marketing strategy to drive business growth and increase brand awareness
  • Oversee and coordinate digital marketing activities, including content creation, user experience, SEO, paid advertising, and social media
  • Manage offline marketing strategy, including branding, events, merchandise, PR, and advertising
  • Campaign optimization, measuring ROI and continually evaluating performance to achieve optimal results
  • Monitor competitive environment and consumer trends, analyzing markets and identifying opportunities for growth
  • Build and manage relationships with 3rd party partners and external stakeholders
  • Manage budgets and resources to achieve commercial objectives
  • Lead a small team of in-house and external subject specialists to achieve marketing goals
Requirements
  • Proven experience in a similar online marketing role, with a track record of taking a business to the next level
  • Strong strategic awareness and execution, with the ability to identify key challenges and create plans to tackle them
  • Excellent analytical and reporting skills, with a high level of commercial awareness
  • Good technical digital knowledge, with experience in managing ecommerce, SEO, PPC, email marketing, and social media
  • Experience in marketing leadership, with the ability to delegate and manage a team
  • Experience in offline traditional marketing, including PR and dealing with journalists
  • Desire to self-learn and stay up-to-date with current and future trends
  • Passion for adventure travel and understanding of the market sector
What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and growing company in the adventure travel industry. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your CV and a cover letter with an answer to the following question:

What one thing would you change on the swimtrek.com website to improve the user experience and drive more conversions?



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