Marketing Campaign Specialist

7 days ago

Bristol, Bristol, United Kingdom Hybrid Full time
About the Role

We are seeking a highly skilled Paid Media Manager to join our UK Digital team at Hybrid, a multi-award winning global media agency. As a Paid Media Manager, you will play a pivotal role in shaping the educational future of students as part of a globally active company.

Key Responsibilities
  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
  • Collaborate cross-departmentally to align campaign strategies with overall marketing goals.
  • Provide detailed client reports and ongoing actionable insights into campaign performance.
Paid Media Channels
  • Utilize Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.
  • Manage campaigns across meta channels, including Snapchat, TikTok, and DV360.
  • Oversee day-to-day execution of paid media activities.
Budget Management
  • Manage the overall budget for paid media initiatives.
  • Conduct in-depth keyword research, ad grouping, and audience targeting.
Industry Knowledge
  • Stay informed about industry best practices and new technologies.
Requirements
  • Prior experience in a Paid Media Manager role, or a Senior Paid Media Executive with a few years experience ready to take the next step up.
  • Technical knowledge and experience with paid social campaigns on Meta Ads.
  • Tracking and reporting experience with Google Analytics and Google Tag Manager.
  • Good communication skills - comfortable presenting to clients, colleagues and large groups.
  • Experience working in an agency environment is preferable but not essential.
  • Experience running activity across Programmatic networks not essential but preferred.
What We Offer
  • £25 monthly contribution to your physical health costs (e.g. gym membership).
  • Paid training for career accreditations.
  • Internal mobility options and established career paths.
  • Team rewards, incentives (early Friday finish) & away days.
  • Friday drinks, office away days and Summer/Winter Parties (we love a get together).
  • Free fruit and a free weekly breakfast on Wednesdays.
  • Cycle to work scheme.
  • Hybrid working in Bristol.

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