CRM (Salesforce) Marketing Specialist - Digital Campaigns
2 weeks ago
About the Role
Unite Students is seeking a highly skilled CRM (Salesforce) Marketing Specialist to join our Business Platforms Team in Bristol. As a key driver of our digital marketing initiatives, you will be responsible for crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalized experiences at scale.
Key Responsibilities
- Develop and execute marketing strategies that leverage the full suite of Salesforce Marketing Cloud tools to drive engagement, conversion, and customer loyalty.
- Lead efforts to integrate marketing strategies seamlessly across various digital channels, ensuring consistency and efficiency.
- Optimize marketing automation and data-driven insights to transform data into actionable marketing strategies that align with business goals.
- Collaborate with cross-functional teams to ensure marketing strategies are well-understood and effectively implemented.
- Stay up-to-date with new releases and features within Salesforce Marketing Cloud, driving continuous learning and improvement in marketing practices.
Requirements
- Deep expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.
- Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.
- Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalization.
- Ability to design and send marketing emails, with knowledge of HTML and CSS for customization.
- Analytical skills to develop insights from campaign data and drive data-driven decision-making.
- Excellent communication and training skills to disseminate knowledge and best practices within the team.
- Awareness of regulatory compliance, such as CAN-SPAM and GDPR, within the context of digital marketing.
What We Offer
- A discretionary annual bonus to share in the company's success.
- 25 days' paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service.
- A generous pension scheme with employer contributions between 5% and 11% depending on how much you save.
- Various benefits to support your health and wellbeing, including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform, and a Gym benefit that you can share with your family and friends.
- Enhanced Family Leave, including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents.
- Lots of other great benefits, including an annual ShareSave scheme, Employee Life Assurance, a discounts portal, and more.
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Bristol, Bristol, United Kingdom Unite Students Full timeAbout the RoleUnite Students is seeking a highly skilled CRM (Salesforce) Marketing Specialist to join our Business Platforms Team in Bristol. As a key driver of our digital marketing initiatives, you will be responsible for crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalized experiences at...
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Bristol, Bristol, United Kingdom Unite Students Full timeAbout the RoleUnite Students is seeking a highly skilled CRM (Salesforce) Marketing Specialist to join our Business Platforms Team in Bristol. As a key driver of our digital marketing initiatives, you will be responsible for crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalized experiences at...
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