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CRM Marketing Manager

2 months ago

Bristol, Bristol, United Kingdom Dyson Full time

About Us

Dyson is a leading technology company that is rapidly expanding its operations. Our mission is to create innovative products that make a difference in people's lives. As a key member of our team, you will play a crucial role in driving our growth through effective customer engagement and retention strategies.

Key Responsibilities:

Campaign Management:

• Develop and execute targeted marketing campaigns to enhance customer experience and drive business growth.

• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

• Coordinate with external partners to execute campaigns and ensure seamless execution.

Stakeholder Coordination:

• Work closely with internal and external stakeholders to develop and activate campaigns that effectively engage customers.

• Ensure all campaigns are aligned with brand guidelines and messaging.

• Facilitate regular meetings and communication with stakeholders to keep them informed and engaged.

Retention Strategies:

• Develop and implement retention strategies in coordination with marketing and sales teams.

• Create programs to increase customer loyalty and reduce churn.

• Monitor retention metrics and implement improvements based on data insights.

CRM Advocacy:

• Advocate for registration initiatives to encourage new and existing customers to register their products.

• Serve as the internal expert on CRM, providing guidance and best practices for effective communication with customers.

• Educate stakeholders about the importance of CRM and its impact on customer retention and satisfaction.

Channel Ownership:

• Own and coordinate CRM and email marketing channels for designated markets.

• Ensure consistency and effectiveness across all CRM touchpoints.

• Manage the CRM calendar, scheduling campaigns and activities to maximize impact.

Automated Campaigns:

• Develop and execute automated lifecycle and cross-channel marketing campaigns.

• Implement workflows that trigger personalized communications based on customer behavior and preferences.

• Continuously improve automation strategies to enhance efficiency and effectiveness.

Audience Segmentation:

• Identify target audiences along the customer journey through regular A/B testing and segmentation analysis.

• Utilize CRM data to create detailed customer segments for personalized marketing.

• Test and refine segmentation strategies to improve campaign relevance and engagement.

Performance Analysis:

• Continuously analyze and optimize campaign performance to meet KPIs and improve customer engagement.

• Use analytics tools to track and report on key metrics such as open rates, click-through rates, and conversion rates.

• Provide insights and recommendations for campaign enhancements based on performance data.

Review Generation:

• Generate customer reviews and optimize templates for our website.

• Encourage satisfied customers to share their experiences and feedback.

• Monitor and respond to reviews to maintain a positive brand reputation.

About You

To succeed in this role, we expect you to have:

• Experience in campaign execution: Ability to oversee internal and external teams effectively.

• Proficiency in data-driven strategies: At least four years of experience implementing data-driven campaign strategies.

• Expertise in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.

• Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies.

• Proactive problem-solving: Demonstrated ability to proactively solve problems and drive solutions.

• Excellent communication: Clear and concise communication skills, adept at engaging and influencing stakeholders at all levels.

• Adaptability and quick learning: Ability to pick up new activities and adapt to changes in a dynamic environment.

• Attention to detail: Meticulous execution of materials and campaigns with attention to detail.

• Entrepreneurial spirit: Willingness to take risks, deal with ambiguity, and drive continuous improvement.

Language proficiency: Fluency in English.