CRM Marketing Specialist

4 weeks ago

Bristol, Bristol, United Kingdom Unite Students Full time

The Role

We are seeking a highly skilled CRM (Salesforce) Marketing Specialist to join our IT team in Bristol. As a key driver of our digital marketing initiatives, you will be responsible for crafting and executing innovative marketing campaigns within the Salesforce Marketing Cloud environment.

This role requires expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder. You will lead efforts to integrate marketing strategies seamlessly across various digital channels, ensuring consistency and efficiency.

As a CRM (Salesforce) Marketing Specialist, you will play a vital role in transforming data into actionable marketing strategies that align with business goals. You will work closely with the CRM Platform Lead and the Business Platforms Team within IT to leverage technology to fuel innovative and impactful marketing solutions.

Key Responsibilities

  • Design and customise email templates using HTML and CSS to ensure high-quality, brand-consistent communications.
  • Assist with the integration of Salesforce Marketing Cloud with other systems and platforms, including CRM and third-party tools, to enhance data flow and campaign efficiency.
  • Stay abreast of new releases and features within Salesforce Marketing Cloud, driving continuous learning and improvement in marketing practices.
  • Exhibit strong communication skills to collaborate effectively with various teams and stakeholders, ensuring marketing strategies are well-understood and effectively implemented.

Requirements

  • Deep expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.
  • Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.
  • Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation.
  • Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation.
  • Analytical skills to develop insights from campaign data and drive data-driven decision-making.
  • Excellent communication and training skills to disseminate knowledge and best practices within the team.
  • Awareness of regulatory compliance, such as CAN-SPAM and GDPR, within the context of digital marketing.

What We Offer

  • A discretionary annual bonus so you can share in the company's success.
  • 25 days' paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service.
  • A generous pension scheme - employer contributions between 5% and 11% depending on how much you save.
  • Various benefits to support your health and wellbeing, including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform, and a Gym benefit that you can share with your family and friends.
  • Enhanced Family Leave, including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents.
  • Lots of other great benefits, including an annual ShareSave scheme, Employee Life Assurance, a discounts portal, and more.

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