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CRM Marketing Specialist

2 months ago

Bristol, Bristol, United Kingdom Independent Vetcare Limited Full time

About Us

At Independent Vetcare Limited, we are committed to delivering exceptional care to our clients and their pets. As a leading veterinary group, we strive to provide a supportive and inclusive work environment that fosters growth and development.

Job Summary

We are seeking a highly skilled CRM Executive to join our team. The successful candidate will play a key role in supporting the delivery of our customer engagement strategy, driving business growth and improving client retention.

Key Responsibilities

  • Campaign Management
    • Develop and execute multi-channel campaigns to increase client visit frequency and reduce customer churn.
    • Build and manage a campaign schedule based on promotional activity, supplier investments, and seasonal campaigns.
  • Customer Segmentation
    • Use consumer behaviour, lifestyle, transactional, and demographic data to deliver personalized marketing programs.
    • Build target segments to drive business growth and improve client retention.
  • Analytics and Reporting
    • Monitor and report on campaign and program performance.
    • Provide insights and recommendations to improve future campaigns.
  • Collaboration and Communication
    • Work closely with the customer service team to understand clinic and customer pain points.
    • Deliver on brand retention comms and help manage internal communication of critical campaign plans.

Requirements

  • Experience
    • Proven track record in managing CRM campaigns and digital marketing projects.
    • Experience in building and executing multi-channel communication strategies.
  • Skills
    • Strong background in customer segmentation and targeted marketing.
    • Experience with CRM tools and data platforms.
    • Skills in executing A/B testing for multi-channel campaigns.
    • Proficiency in using analytics tools.
  • Education
    • Degree in a relevant field.

What We Offer

  • Competitive base salary.
  • 25 days annual leave.
  • Work-life balance.
  • Cycle to Work scheme.
  • Initiatives focused on employee wellbeing.
  • Pension.
  • Discounted staff pet care.
  • Dog Friendly office.
  • Parking available.