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CRM Executive

2 months ago

Bristol, Bristol, United Kingdom Dyson GmbH Full time
About Dyson GmbH

Dyson GmbH is a leading technology company that designs and manufactures innovative products for the home and beyond. Our mission is to challenge conventional thinking and create innovative solutions that make a difference in people's lives.

Job Summary

We are seeking a highly skilled CRM Executive to join our E-Commerce team. As a CRM Executive, you will be responsible for developing and implementing effective customer relationship management strategies to drive business growth and customer satisfaction.

Key Responsibilities
  • Develop and Implement CRM Strategies

Define, support, and implement all CRM and email campaigns to enhance the owner experience.

Drive Business Growth

Develop campaign strategies that align with overall marketing and business goals.

Coordinate with Internal Teams

Coordinate with internal teams (marketing, ecommerce, product) and external partners (agencies, vendors) to execute campaigns.

Ensure Brand Consistency

Ensure all campaigns are aligned with brand guidelines and messaging.

Monitor and Analyze Performance

Monitor retention metrics and implement improvements based on data insights.

Provide Expertise and Guidance

Serve as the internal expert on CRM, providing guidance and best practices for effective communication with owners.

Manage CRM Channels

Own and coordinate CRM and email marketing channels for designated markets.

Develop and Execute Automated Campaigns

Develop and execute automated lifecycle and cross-channel marketing campaigns.

Identify Target Audiences

Identify target audiences along the customer journey through regular A/B testing and segmentation analysis.

Utilize CRM Data

Utilise CRM data to create detailed customer segments for personalised marketing.

Continuously Analyze and Optimize

Continuously analyse and optimise campaign performance to meet KPIs and improve owner engagement.

Provide Insights and Recommendations

Provide insights and recommendations for campaign enhancements based on performance data.

Encourage Customer Engagement

Generate owner reviews and optimise templates for our website.

Maintain a Positive Brand Reputation

Monitor and respond to reviews to maintain a positive brand reputation.

Foster Synergy among Stakeholders

Foster synergy among key stakeholders by educating them about CRM, retention, and care communications.

Develop Training Materials

Develop training materials and conduct workshops to increase understanding and usage of CRM tools and strategies.

Promote Data-Driven Decision Making

Promote a culture of data-driven decision-making within the organisation.

Requirements
  • Proficiency in Data-Driven Strategies

At least four years of experience implementing data-driven campaign strategies.

Expertise in CRM Platforms

Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.

Innovative Digital Marketing

Proven track record of implementing innovative digital marketing strategies.

Language Proficiency

Fluency in English.