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CRM Executive

2 months ago

Bristol, Bristol, United Kingdom Dyson GmbH Full time
Career Opportunity

We are seeking a highly skilled CRM Executive to join our E-Commerce team at Dyson GmbH. As a key member of our team, you will be responsible for driving our growth via the online shopping experience.

About the Role

The CRM Executive will be responsible for defining, supporting, and implementing all CRM and email campaigns to enhance the owner experience. This includes developing campaign strategies that align with overall marketing and business goals, coordinating with internal teams and external partners to execute campaigns, and ensuring all campaigns are aligned with brand guidelines and messaging.

The ideal candidate will have a proven track record of implementing data-driven campaign strategies, expertise in CRM platforms, and innovative digital marketing skills. Fluency in English is required.

Key Responsibilities
  1. Campaign Management:
    • Define, support, and implement all CRM and email campaigns to enhance the owner experience.
    • Develop campaign strategies that align with overall marketing and business goals.
    • Coordinate with internal teams (marketing, ecommerce, product) and external partners (agencies, vendors) to execute campaigns.
    • Ensure all campaigns are aligned with brand guidelines and messaging.
  2. Retention Strategies:
    • Drive retention strategies in coordination with marketing and ecommerce teams.
    • Monitor retention metrics and implement improvements based on data insights.
  3. CRM Advocacy:
    • Advocate for registration initiatives, encouraging new and existing customers to register their products.
    • Serve as the internal expert on CRM, providing guidance and best practices for effective communication with owners.
    • Educate stakeholders about the importance of CRM and its impact on customer retention and satisfaction.
    • Own and coordinate CRM and email marketing channels for designated markets.
    • Ensure consistency and effectiveness across all CRM touchpoints.
    • Manage the CRM calendar, scheduling campaigns and activities to maximise impact.
  4. Automated Campaigns:
    • Develop and execute automated lifecycle and cross-channel marketing.
  5. Audience Segmentation:
    • Identify target audiences along the customer journey through regular A/B testing and segmentation analysis.
    • Utilise CRM data to create detailed customer segments for personalised marketing.
  6. Performance Analysis:
    • Continuously analyse and optimise campaign performance to meet KPIs and improve owner engagement.
    • Provide insights and recommendations for campaign enhancements based on performance data.
  7. Review Generation:
    • Generate owner reviews and optimise templates for our website.
    • Encourage satisfied customers to share their experiences and feedback.
    • Monitor and respond to reviews to maintain a positive brand reputation.
  8. Stakeholder Education:
    • Foster synergy among key stakeholders by educating them about CRM, retention, and care communications.
    • Develop training materials and conduct workshops to increase understanding and usage of CRM tools and strategies.
    • Promote a culture of data-driven decision-making within the organisation.
    • Proficiency in data-driven strategies: at least four years of experience implementing data-driven campaign strategies.
    • Expertise in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.
    • Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies.
    • Language proficiency: Fluency in English.
What We Offer
  • Performance-related bonus scheme
  • Life assurance
  • Discounts on Dyson machines and retail purchases
  • Generous holiday allowance of 27 days (plus bank holidays)
  • Free on-site lunches, fruit, and hot drinks
  • Electric vehicle salary sacrifice scheme
  • Option to purchase additional holiday days
  • Private medical insurance and dental insurance
  • Employee assistance programme
  • Digital GP services
  • On-site physiotherapy and GP services
  • Prescription service
  • Fertility treatment support

Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. Dyson likes to support local businesses.