CRM Executive

1 month ago

Bristol, Bristol, United Kingdom Dyson GmbH Full time
Career Opportunity

We are seeking a highly skilled CRM Executive to join our team at Dyson GmbH. As a key member of our E-commerce team, you will be responsible for driving our growth via the online shopping experience.

About the Role

This is a unique opportunity to work with a leading technology company, leveraging our strong brand and customer loyalty to enhance the owner experience. You will be responsible for defining, supporting, and implementing all CRM and email campaigns, developing campaign strategies that align with overall marketing and business goals, and coordinating with internal teams and external partners to execute campaigns.

Key Responsibilities
  1. Campaign Management:
    • Develop and execute automated lifecycle and cross-channel marketing campaigns.
    • Utilise CRM data to create detailed customer segments for personalised marketing.
  2. Retention Strategies:
    • Drive retention strategies in coordination with marketing and ecommerce teams.
    • Monitor retention metrics and implement improvements based on data insights.
  3. CRM Advocacy:
    • Advocate for registration initiatives, encouraging new and existing customers to register their products.
    • Serve as the internal expert on CRM, providing guidance and best practices for effective communication with owners.
  4. Performance Analysis:
    • Continuously analyse and optimise campaign performance to meet KPIs and improve owner engagement.
Requirements
  • Proficiency in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.
  • Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies.
  • Language proficiency: Fluency in English.
What We Offer
  • Performance-related bonus scheme
  • Life assurance
  • Discounts on Dyson machines and retail purchases
  • Generous holiday allowance of 27 days (plus bank holidays)
  • Free on-site lunches, fruit, and hot drinks
  • Electric vehicle salary sacrifice scheme
  • Option to purchase additional holiday days
  • Private medical insurance and dental insurance
  • Employee assistance programme
  • Digital GP services
  • On-site physiotherapy and GP services
  • Prescription service
  • Fertility treatment support

Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. Dyson likes to support local businesses.

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