CRM Engagement Lead

1 month ago

Birchwood, United Kingdom Arne Clo Ltd Full time

ARNE Clo Ltd is a direct-to-consumer brand specializing in apparel and footwear. We are committed to designing and developing our products in the UK while managing manufacturing in both near and far east locations. Our primary sales channel is our ecommerce platform, allowing us to connect directly with our customers.

As we look towards ambitious growth in the coming years, our team is focused on launching new product categories, particularly in footwear and women's fashion. We aim to enhance our brand presence through strategic paid media initiatives, CRM activities, and international expansion.

In this role, reporting to the Senior Marketing Manager, you will be tasked with crafting and executing CRM strategies that boost customer retention, satisfaction, and overall lifetime value.

Key Responsibilities:

  • Oversee the ARNE Loyalty Program across both UK and international markets, ensuring that every interaction adds value for our customers.
  • Collaborate with internal Data and Finance teams to establish loyalty cost structures, assess performance, and enhance customer lifetime value.
  • Partner with Marketing, E-commerce, and Product & Warehouse teams to promote a loyalty-first mindset.
  • Conduct regular reporting on cohort performance, identifying behavioral trends and necessary actions.
  • Work within the CRM team to create automated strategies that guide customers through loyalty tiers using effective segmentation.
  • Coordinate with the Design team to implement the Global ARNE loyalty strategy.
  • Develop a comprehensive A/B testing framework to continually refine the loyalty program offerings and improve customer value.
  • Ensure that all loyalty communications are optimized for the customer across various channels.

Essential Qualifications:

  • Demonstrated experience in a CRM role with a focus on loyalty and enhancing customer value.
  • Data-driven mindset with proficiency in platforms such as Shopify, Klaviyo, and Triple Whale.
  • Strong stakeholder management skills, including the ability to present performance insights and future strategies.
  • Highly organized and process-oriented, ensuring decisions are based on data insights.
  • Experience in international markets is a plus.
  • Excellent project management skills with the ability to juggle multiple tasks effectively.
  • Adept at analyzing performance data to identify trends and actionable insights.
  • Experienced in customer segmentation and demonstrating value.

Benefits:

  • Recognized as a Medium-sized Sunday Times Best Place to Work.
  • 32 Days of Holiday (including Bank Holidays) plus your Birthday off.
  • Holiday entitlement increases up to 36 days with service.
  • Options to buy or sell holidays.
  • Generous employee discount.
  • Private Healthcare including Dental & Optical Plans after probation.
  • Health Cash Plan from day one.
  • Life assurance covering 5x annual salary from day one.
  • Discounted marketplace offering savings and cash back from numerous retailers.
  • Employee Assistance Programme.
  • Cycle to Work Scheme.
  • Tech Scheme.

ARNE Clo Ltd is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds to join our expanding team.

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