CRM Loyalty Lead

2 months ago

Birchwood, United Kingdom Arne Clo Ltd Full time

ARNE is an apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, via ARNEclo.com. We have recently branched out and are now also available via Selfridges both in store and online. 

We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.

Reporting to our Head of CRM, you’ll be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction, and lifetime value on a global scale.

 

So if you are creative with a keen eye for detail, have a passion for the fashion industry and want to join us on our exciting journey please apply today

Requirements

  • Own the ARNE CRM strategy across ARNE UK and International, ensuring each touchpoint is designed to bring value to the ARNE customer.
  • Work with our Data Insight team to understand the ARNE customer; understanding cohort movements, purchasing habits, channel engagement and subsequent actions with the aim to improve Customer Lifetime Value.
  • Oversee CRM performance reporting; relaying performance back to the wider business and utilising insight to scale what is working.
  • Develop cross-channel journeys utilising our existing Email, Push, SMS and Direct Mail channels.
  • Liaise with our internal Design team to ensure templates and creative are optimised to increase CRM engagement.
  • Develop a robust AB testing plan, ensuring we continue to optimise each touchpoint.

Essential Experience and Skills

  • 3+ years of experience in a CRM role, with specific focus on loyalty / improving customer value.
  • Data driven, with experience using platforms such as Shopify, Klaviyo & Triple Whale.
  • Strong stakeholder management including regularly presenting back on performance and ‘whats next?’ when it comes to ARNE loyalty.
  • Highly organised and process driven. Making sure decisions are insight-led.
  • Experience working on an International level is advantageous.
  • Strong project coordination with the ability to manage multiple tasks.
  • Able to report on performance, identifying trends and actioning accordingly.
  • Experienced in customer segmentation and the ability to show value.

Benefits

  • We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2024.
  • 32 Days Holiday (including Bank Holidays) + your Birthday off.
  • Holidays increasing up to 36 days with service.
  • Option to buy / sell holidays.
  • Generous staff discount.
  • Private Healthcare including Dental & Optical Plans after probation.
  • Health Cash Plan from day one.
  • Life assurance paying 5x annual salary from day one.
  • Discounted marketplace with money off/cash back from 100’s of places.
  • Employee Assistant Programme.
  • Cycle to Work Scheme.
  • Tech Scheme

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.

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