Marketing Director

3 hours ago

Falmouth, Cornwall, United Kingdom St Michaels Resort Full time
Marketing Manager Job Description

St Michaels Resort is seeking a highly skilled Marketing Manager to lead the promotion and positioning of our resort. This role will oversee the creation, publication, and distribution of content across all channels, supporting sales, marketing, and operational initiatives while enhancing the brand's business growth and reputation.

Key Responsibilities
  • Lead and manage marketing projects, clearly defining scope, objectives, and timelines while meeting deadlines and contingency planning.
  • Monitor and manage the yearly marketing budget.
  • Stay current with industry trends, innovations, and regulations to maintain a competitive edge and compliance.
  • Oversee the marketing team, ensuring performance targets are met.
  • Build brand awareness through campaigns, awards, and other promotional activities.
  • Develop and implement creative marketing campaigns across all channels.
  • Actively represent the resort at client events, networking functions, and familiarization visits.
  • Continuously analyse and enhance the website to increase traffic, engagement, and conversions.
  • Manage and optimize digital advertising campaigns, including PPC, Display, Retargeting, Meta, and Paid Social.
  • Drive the resort's content strategy to improve SEO and engagement.
  • Produce weekly reports on digital performance and recommend actions to influence trading.
  • Manage segmented email campaigns to enhance CRM functionality.
  • Develop and own the resort's digital roadmap, ensuring an exceptional guest journey.
Requirements
  • Min 5 years marketing experience with 2 years team management.
  • Hospitality & tourism experience beneficial.
  • Ability to build and maintain strong relationships with internal departments and external partners.
  • Professional and courteous communication skills, both in person and over the phone.
  • Excellent organizational, administrative, and project management abilities.
  • Strong attention to detail with effective research and problem-solving skills.
  • Proficient in GA4 analysis and reporting.
  • Collaborative team player, flexible, and resourceful under pressure.
  • Experience in marketing, PR, collateral production, and project management.
  • Strong computer skills, including proficiency with MS Office.
  • Familiarity with graphic file storage and distribution methods.
  • Ability to manage tight deadlines and schedules.
  • Experience in hospitality marketing is advantageous, but not essential.
  • Proficiency in design software (InDesign, Photoshop, Illustrator, Acrobat) is a plus.

This role offers the opportunity to drive marketing efforts for a prestigious resort, working within a dynamic and fast-paced environment. Flexibility and dedication are essential to succeed in this exciting and rewarding position.

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