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Marketing Director

2 months ago

Falmouth, Cornwall, United Kingdom St Michaels Resort Full time
Marketing Manager Job Description

Role Overview

The Marketing Manager is a key role at St Michaels Resort, responsible for driving the resort's marketing strategy and initiatives. This position oversees the creation, publication, and distribution of content across all channels, supporting sales, marketing, and operational objectives while enhancing the brand's business growth and reputation.

Key Responsibilities

  • Lead and manage marketing projects, clearly defining scope, objectives, and timelines while meeting deadlines and contingency planning.
  • Monitor and manage the yearly marketing budget.
  • Oversee the marketing team, ensuring performance targets are met.
  • Build brand awareness through campaigns, awards, and other promotional activities.
  • Develop and implement creative marketing campaigns across all channels.
  • Actively represent the resort at client events, networking functions, and familiarization visits.
  • Continuously analyse and enhance the website to increase traffic, engagement, and conversions.
  • Manage and optimize digital advertising campaigns, including PPC, Display, Retargeting, Meta, and Paid Social.
  • Drive the resort's content strategy to improve SEO and engagement.
  • Produce weekly reports on digital performance and recommend actions to influence trading.
  • Manage segmented email campaigns to enhance CRM functionality.
  • Develop and own the resort's digital roadmap, ensuring an exceptional guest journey.

Requirements

  • Min 5 years marketing experience with 2 years team management.
  • Professional and courteous communication skills, both in person and over the phone.
  • Excellent organizational, administrative, and project management abilities.
  • Proficient in GA4 analysis and reporting.
  • Collaborative team player, flexible, and resourceful under pressure.
  • Experience in marketing, PR, collateral production, and project management.
  • Strong computer skills, including proficiency with MS Office.
  • Experience in hospitality marketing is advantageous, but not essential.
  • Proficiency in design software (InDesign, Photoshop, Illustrator, Acrobat) is a plus.

This role offers the opportunity to drive marketing efforts for a prestigious resort, working within a dynamic and fast-paced environment.