Marketing Operations Director

4 days ago

Falmouth, Cornwall, United Kingdom St Michaels Resort Full time

About St Michaels Resort

St Michaels Resort is a prestigious destination for travelers seeking an unforgettable experience. As a Marketing Manager, you will play a pivotal role in shaping our brand's business growth and reputation.

Job Overview

We are looking for a highly skilled and experienced Marketing Manager to lead our marketing efforts. The successful candidate will oversee the creation, publication, and distribution of content across all channels, supporting sales, marketing, and operational initiatives.

Key Responsibilities:

Project & Budget Management

* Lead and manage marketing projects, clearly defining scope, objectives, and timelines while meeting deadlines and contingency planning.

* Monitor and manage the yearly marketing budget.

* Stay current with industry trends, innovations, and regulations to maintain a competitive edge and compliance.

Team Leadership

* Oversee the marketing team, ensuring performance targets are met.

* Build brand awareness through campaigns, awards, and other promotional activities.

Marketing Campaigns

* Develop and implement creative marketing campaigns across all channels.

* Actively represent the resort at client events, networking functions, and familiarization visits.

* Continuously analyse and enhance the website to increase traffic, engagement, and conversions.

Digital Marketing & CRM

* Manage and optimize digital advertising campaigns, including PPC, Display, Retargeting, Meta, and Paid Social.

* Drive the resort's content strategy to improve SEO and engagement.

* Produce weekly reports on digital performance and recommend actions to influence trading.

* Manage segmented email campaigns to enhance CRM functionality.

Content & Collateral Management

* Oversee the production of both print and digital content, coordinating with stakeholders and clearly outlining objectives, deadlines, and contingency plans.

* Manage the creative process for collateral, from concept to final product, including copywriting and layout decisions.

* Proofread all sales, marketing, and guest-facing materials.

* Brief in-house designers and collaborate with external agencies for larger projects.

Public Relations & Social Media

* Collaborate with the PR agency to establish the resort brand at the national level.

* Support the development and execution of all PR, marketing, and communications activities.

* Build partnerships with local businesses to create new products and drive local PR campaigns.

* Ensure a strong social media presence and engage with online audiences to maximize brand exposure.

Administration

* Maintain well-organized marketing filing systems.

* Manage the image library, ensuring current images are used across all media.

* Organize photoshoots and video production.

Requirements

* Min 5 years marketing experience with 2 years team management.

* Hospitality & tourism experience beneficial.

* Ability to build and maintain strong relationships with internal departments and external partners.

* Professional and courteous communication skills, both in person and over the phone.

Salary: $80,000 - $110,000 per annum (dependent on experience)

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