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Marketing Manager

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000
Marketing Manager - B2B Financial Data Products

We are seeking a dynamic and ambitious Marketing Manager to take a lead role in accelerating lead generation efforts for a global provider of specialised data and market intelligence products, serving banks and financial institutions.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies that drive high-quality leads
  • Utilise a mix of content, account-based, and performance marketing tactics to attract and convert leads from targeted institutions
  • Continuously optimise campaigns across multiple channels, including search engines, social media, email, and display advertising
  • Partner with Product Marketers to enhance their content and ad creatives
  • Collaborate with Sales teams to align marketing efforts with sales goals and ensure a seamless lead handover
  • Own the marketing automation strategy to increase lead-to-opportunity conversion
  • Manage the customer data infrastructure across all customer touchpoints
  • Analyse campaign performance, revenue attribution, and ROI
  • Implement A/B testing and other data-driven methodologies to enhance conversion rates on websites and campaign landing pages
  • Provide regular, detailed reports and actionable insights to management on the effectiveness of marketing activities and their contribution to business growth
Requirements:
  • 5+ years of proven experience in a B2B marketing role, with a focus on growth marketing, lead generation, and customer acquisition
  • ~ Ideally experience working in the B2B financial, data, or market intelligence sectors
  • ~ Proficient in marketing automation tools and CRM systems, with a preference for Salesforce and Pardot
  • ~ Good knowledge of digital ad platforms, SEO, conversion rate optimisation tools, and content management systems
  • ~ Proficient in analytics platforms such as Google Analytics (GA4) and Power BI, with the ability to translate data into actionable insights
  • ~ Excellent written and verbal communication skills in English
  • ~ Strong project management skills, with the ability to lead and collaborate with cross-functional teams

This is an exciting and fast-paced opportunity for someone who wants to join a growing, global and exciting brand and help drive revenue growth through utilising clever marketing tactics.