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Marketing Director
2 months ago
We are seeking a highly motivated and experienced Marketing Manager to join our team at Grasmere Gingerbread. As a key member of our marketing and sales team, you will be responsible for developing and implementing effective marketing strategies to promote our unique 3rd generation business in the heart of the UNESCO Lake District.
Main Responsibilities- Develop and execute comprehensive marketing plans to increase brand awareness and drive sales.
- Lead and manage the marketing and sales team to achieve business objectives.
- Collaborate with the sales team to identify and pursue new business opportunities.
- Manage and maintain our website and e-commerce platform to ensure a seamless customer experience.
- Develop and implement social media strategies to engage with customers and promote our brand.
- Manage and coordinate events and activations to build brand awareness and drive sales.
- Monitor and analyze market trends and competitor activity to inform marketing strategies.
- Develop and maintain relationships with key stakeholders, including suppliers and partners.
- At least three years' experience in a similar role in FMCG within the food industry, preferably artisan.
- A qualification in marketing.
- A proven track record of success in developing and executing marketing strategies.
- Experience of successfully managing and developing people.
- Strong analytical, organisational, and creative skills.
- A comprehensive understanding of all social media channels and its integral role in the marketing mix.
- An appreciation of the role that events play within a business structure.
- Foremost sales experience in B2C, and ecommerce.
- Exceptional communication, interpersonal, and customer service skills.
- Fully competent in IT skills across many packages/disciplines.
- A competitive salary of £50-£60k dependant on experience and relevant qualifications.
- A relocation package of up to £5k.
- A comprehensive benefits package, including health insurance, pension scheme, and life assurance.
- A generous staff discount scheme.
- A company phone and mileage allowance.
- Free refreshments and as much Grasmere Gingerbread as you can eat.
Please submit your application, including a cover letter and CV, to the button below. We look forward to hearing from you.
