Brand and Marketing Strategist

1 day ago

Cambridge, Cambridgeshire, United Kingdom Harvard University Full time
Marketing Lead Job Description

The Harvard Graduate School of Education (HGSE) is seeking a highly skilled Marketing Lead to join our team. As a critical member of our Professional Education department, you will play a key role in developing and implementing comprehensive marketing strategies to reach thousands of educators annually.

Key Responsibilities:
  • Develop and manage multi-channel marketing campaigns to achieve vital enrollment targets for a portfolio of 20+ professional development programs.
  • Collaborate with stakeholders, including portfolio directors, sales and engagement staff, marketing content managers, faculty, and alumni, to drive program marketing plans and campaigns.
  • Manage contractors and vendors assigned to campaigns, ensuring consistent demand generation and enrollment for each program in the portfolio.
  • Develop a deep understanding of HGSE Professional Development's mission, impact goals, organizational values, program offerings, and target audiences served by HGSE Professional Education.
  • Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.
Requirements:
  • Minimum of 3 years related marketing work experience.
  • Experience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing, and HTML email design.
  • Outstanding interpersonal, organizational, planning, and time-management skills.
  • A proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goals.
  • Demonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention, and accurately present the value proposition of a given program or product offering.
  • Strong skills in writing, editing, and proofreading.
  • Experience leveraging multiple marketing channels in a coordinated way, including a range of digital platforms for outreach.
  • Experience moving from general concepts to a thoughtful marketing plan that is aligned and consistent with both the HGSE-wide and HGSE Professional Education brand message and impact model.
  • Familiarity with inbound marketing, account-based marketing, content marketing fundamentals.
  • Technical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc) and the use of a CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired).
  • Additional technical proficiency with HTML for email including basic understanding of amp script and UTM codes, A/B testing, and reporting analytics such as GA4, Intelligence reports, etc.
About HGSE:

HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education. We value diversity in all forms and believe that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions.

We are committed to creating a workplace that is inclusive and respectful of all individuals. We welcome applications from diverse candidates and are an equal opportunity employer.

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