Marketing Strategist
5 days ago
Pixel Power, a leading provider of master control playout automation, graphics, multiviewing, and monitoring solutions, is seeking an experienced Marketing Manager to drive the company's marketing efforts and promote its products and services to customers worldwide.
Main Responsibilities- Develop and implement marketing strategies to raise awareness of the company's products and services globally
- Liaise with sales, product management, and services teams to create and distribute marketing content across digital and print media
- Collaborate with central marketing on guidelines and shared activities, such as trade shows and events
- Work with external service providers, including PR companies and website developers, to enhance the company's brand and marketing efforts
- Develop and execute marketing campaigns to promote the company's products and services, including social media, email, web, and print advertising
- Monitor key performance indicators to track the success of marketing campaigns and report results to management teams
- Manage the customer contact database, ensuring GDPR compliance and maintaining accurate records
- Organize attendance at trade shows and industry events worldwide
- A minimum of three years' experience in B2B marketing, preferably in the media industry
- Excellent written and verbal communication skills
- Working knowledge of content management systems, such as WordPress
- Experience with email distribution and marketing automation tools
- Knowledge of B2B social media platforms, including LinkedIn
- Ability to develop and implement an annual marketing plan with measurable goals and success metrics
- Understanding of how to generate and analyze reports using software like Google Analytics
- Degree or equivalent in a relevant field, such as business, economics, or marketing
- Competitive salary
- Pension Plan
- Life Assurance
- Work From Home
- Training & Development
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