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Chief Brand Strategist

3 months ago

Cambridge, Cambridgeshire, United Kingdom Jagex Limited Full time

Jagex Games Studio is in search of a seasoned and strategic Chief Brand Strategist to spearhead the brand vision and implementation. If you possess a robust history of crafting impactful brand strategies within consumer sectors, this opportunity may align with your expertise.

Core Responsibilities:

  • Formulate and implement a holistic brand strategy for the RuneScape Franchise alongside the Jagex Corporate Brand.
  • Perform market analysis and assess player insights to grasp target demographics.
  • Develop audience segmentation and persona profiles to guide brand positioning.
  • Oversee the brand portfolio for the RuneScape Franchise, ensuring uniformity across all platforms.
  • Collaborate with interdisciplinary teams to provide integrated brand experiences.
  • Track brand performance metrics and offer strategic insights for enhancement.

Qualifications:

  • Background in brand management, ideally within the gaming sector.
  • Demonstrated success in formulating effective brand strategies.
  • Exceptional analytical and communication abilities.
  • Collaborative leadership approach with a talent for team building and management.

What We Provide:

Jagex offers a comprehensive Perks & Benefits package, including Private Healthcare, Pension contributions, Employee Assistance Programme, and more. We advocate for flexible working hours and a cooperative work atmosphere.

About Jagex:

Jagex is a dynamic global gaming company focused on enduring game intellectual properties for dedicated gamers. We empower our players and cultivate loyal communities through active engagement. If you aspire to contribute to this thrilling journey, we encourage you to consider this opportunity.

Join us at Jagex and assist in crafting timeless games that challenge expectations and foster devoted communities.