Marketing Communications and Client Campaign Specialist

2 weeks ago


Hove, United Kingdom Legal & General Full time
About the Role

We are seeking a highly skilled Marketing Communications and Client Campaign Specialist to join our team at Legal & General. As a key member of our marketing function, you will play a critical role in developing, maintaining, and testing regulated communication materials across all schemes.

Key Responsibilities
  • Develop and Implement Communication Strategies: Design and deliver communication materials that support our contact and engagement strategies for members, working efficiently and observing brand guidelines within budget and timescale.
  • Collaborate with Agencies and Suppliers: Work with agencies and third-party suppliers to deliver materials, ensuring they meet commercial and business targets, and are delivered to brief and budget.
  • Analyze and Report on Campaign Effectiveness: Create and contribute to the analysis and reporting of the effectiveness of communications and campaigns, optimizing our activity and improving member experience.
  • Utilize Customer Insight and Analytics: Use customer/member insight, analytics, and data to create effective communications that deliver our key messages and support commercial objectives.
  • Manage Stock Levels and Version Control: Review printed stock levels with third parties, manage correct version control, and minimize stock waste.
  • Build Relationships with Stakeholders: Build effective relationships with key stakeholders, both internally and externally, across L&G Retail and Group, ensuring our behaviours are always demonstrated, and expertise is used to understand requirements.
  • Work within Risk and Compliance Framework: Work within our appropriate risk and compliance framework, demonstrating key behaviours of a professional, supportive, and engaging marketing function, ensuring communications meet required regulations.
Requirements
  • Marketing and Communications Education: Marketing and/or communications education desired but not essential if equivalent experience.
  • Numerate with Strong Analytical Skills: Numerate with strong analytical skills, evidence of budgetary management.
  • Excellent Attention to Detail: Excellent attention to detail and strong written and verbal skills, able to produce copy to publication standards.
  • IT Skills: Excellent working knowledge of Microsoft Office and other relevant software packages.
  • Experience in Marketing Function: Experience of designing and delivering consumer-facing communications, working with creative agencies, and providing briefing, management, and creative evaluation.
  • Preferably Financial Services Experience: Preferably experience of working within a financial services marketing/communications team or equivalent.
What We Offer
  • Performance-Related Bonus Plan: The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes.
  • Generous Pension Contribution: Generous pension contribution.
  • Life Assurance: Life assurance.
  • Private Medical Insurance: Private medical insurance (permanent employees only).
  • Holiday Entitlement: At least 25 days holiday, plus public holidays, 26 days after 2 years' service, with the option to buy and sell holiday.
  • Competitive Family Leave: Competitive family leave.
  • Electric Car Scheme: Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax-efficient salary sacrifice.
  • Discounts: Many discounts offered, both for our own products and at a range of high street stores and online.


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