Paid Media Manager
1 week ago
**About Walker & Sloan Ltd | Certified B Corp**
We are a leading digital-first sales & marketing agency for B2B SaaS, technology & IT companies. Our mission is to help our customers differentiate themselves in a competitive market.
**Job Title:** Paid Media Manager
We are seeking an experienced Paid Media Manager to join our team on a full-time basis. As a Paid Media Manager, you will be responsible for defining our agency's approach to Paid Media as part of its overall service mix.
**Key Responsibilities:**
- Configuration of campaigns to maximise results for customers
- Campaign Management: Managing paid campaigns to effectively promote the B2B services or brands of multiple clients
- Keyword and audience research, including account build, in line with our best practice
- Ad creation and copywriting to support account managers
- Collaborate with account managers in developing growth strategies
**Daily and Weekly Monitoring:**
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly
- Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers
- Make proactive optimisation recommendations and changes to improve campaign performance
- Engage with other specialists in the business where necessary to optimise campaign performance
**Monitoring and Analysis:**
- Understand how to interpret and understand tracking and analysis tools such as LinkedIn and Google Analytics
- Set up goals, conversion paths and attribution windows
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help us improve campaign delivery and grow
**Requirements:**
- Excellent verbal and written communication skills
- A willingness to learn and understand Inbound and Digital Marketing principles
- Competency with spreadsheets and handling large amounts of data
- B2B marketing agency experience
- Exposure to a variety of Marketing techniques and projects
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