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Commercial Sales and Marketing Director

2 months ago

Ditton Kent, United Kingdom London City Lionesses Full time
About the Role

We are seeking a highly experienced and skilled Director of Marketing and Commercial to join our team at London City Lionesses. As a key member of our Senior Leadership Team, you will play a critical role in driving the growth and success of our brand, fanbase, and commercial revenue.

Key Responsibilities
  • Develop and execute a data-driven fanbase growth strategy to achieve consistent stadium sellout.
  • Design and deploy a funnel-based marketing strategy to attract new fans, grow engagement, and drive retention.
  • Grow our fanbase beyond our local area by collaborating with other Kynisca clubs to create affinity between club fanbases.
  • Oversee the development and launch of a refreshed brand for London City Lionesses, working with external agencies to build a unique and differentiated brand in London and UK women's football.
  • Manage club media requirements, content, and social activity, as well as PR opportunities to grow our brand.
  • Develop our club fan data strategy, including data management and compliance, and build a compliant fan data infrastructure with a single view of the fan.
  • Build an actionable data and insights platform to inform commercial decision-making and deploy smart marketing tactics, including automation and personalized marketing.
  • Drive club commercial revenue through matchday, retail, and sponsorship/partnership strategies.
  • Develop our go-to-market commercial story and approach to support sales teams (internal and external).
  • Build a club CRM and sales pipeline management system.
Requirements
  • 10+ years of experience working at a top-level sports entity, ideally with specific women's football experience and a proven track record of success.
  • A data-driven mindset and approach to marketing.
  • Brand management experience.
  • Excellent leadership and interpersonal skills, capable of building and managing high-performing teams.
  • A successful senior leader with a proven track record of building high-performing diverse teams and developing a healthy and inclusive culture.
  • Passion for women's football and broader women's sport culture.
What We Offer

We are committed to safeguarding the welfare of children and young people and expect all staff and volunteers to endorse this commitment. The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimization, or harassment of any description and to promote positive working relationships between all internal and external stakeholders.