Luxury Commercial Sales Director

1 month ago

Brighton, Brighton and Hove, United Kingdom Diageo Full time
About the Role

We are seeking a highly skilled and experienced Luxury Commercial Sales Manager to join our team at Diageo. As a key member of our Luxury On-trade team, you will be responsible for driving the internal P&L delivery and external market share growth of our Luxury portfolio in the region.

Key Responsibilities
  • Lead the team to executional success by providing strategic direction for the region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth.
  • Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
  • Build and hold senior-level relationships with the owners/managers of key retail groups in your account file.
  • Deliver against distribution and execution targets each month, quarter, and year.
  • Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world-class customer relationships.
Requirements
  • Leadership commercial experience in Luxury product categories or high-end accounts in the On-trade is preferred.
  • A proven track record of managing multiple influential retail customers and building brand-new opportunities.
  • Deep understanding of what is important to influential On-trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
  • Finger on the pulse of what is happening on the ground in both On-trade and third-space venues, and brilliant relationships with key influencers in the industry.
  • Experience building and activating Luxury brands in conjunction with central marketing teams, demonstrating a clear brand-building capability and robust decision-making across commercial and marketing levers.
  • In-depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super-premium brands, customers, and consumers.
  • Advanced negotiation and customer relationship-building skills.
  • Robust commercial understanding, P&L literacy - highly developed numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes.
  • Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
  • Proactive and entrepreneurial approach to grow existing and win new customers ahead of our competition.
About Diageo

Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff. Our portfolio also includes Crown Royal, J&B, Buchanan's, and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

We are committed to celebrating life every day, everywhere, and our purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our team to thrive and realize our ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.

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