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Performance Marketing Specialist
2 months ago
**Central Employment** is seeking a highly skilled **Ecommerce Acquisition Manager** to join their **D2C Performance Marketing team**.
**Key Responsibilities:**
- Develop and implement a strong **Customer Relationship Management (CRM) strategy** to grow email lists, customer engagement, and increase customer lifetime value.
- Design and manage **retention marketing tactics** to deliver increased purchase frequency and value to meet business objectives.
- Analyze data from marketing campaigns and report performance insights to recommend improvements.
- Support the optimization of email and automated communication flows, developing new flows to make best use of insights in timing, targeting, and content.
- Develop creative briefs and assign to designers and copywriters to create high-quality, effective creative assets.
- Monitor competitor campaigns to inform and shape the future strategy and tactics.
- Collaborate with the **Ecommerce team** and **performance marketing agencies** to brainstorm new creative ideas and ensure alignment across channels.
**Requirements:**
- 5+ years' experience in a digital marketing role, with proven success in developing and implementing loyalty/CRM strategies.
- Degree in Marketing or related field (or equivalent experience).
- Understanding of all performance marketing channels.
- Confidence using email and marketing automation ESP platforms, on-site personalization, as well as SMS and direct mail.
- Strong Excel skills to interpret data insights and report back to the business.