Digital Loyalty Manager

5 days ago

London, Greater London, United Kingdom McDonald's Limited Full time
About the Role

McDonald's Limited is seeking a highly skilled and experienced Digital Loyalty Manager to join our team on a 12-month maternity cover basis. As a key member of our Digital team, you will be responsible for leading the overall loyalty strategy for our MyMcDonalds Rewards programme, driving customer engagement and commercial efficiencies.

Key Responsibilities
  • Develop and implement a comprehensive loyalty strategy to drive customer engagement and retention.
  • Lead the Digital Working Groups, engaging cross-functional stakeholders to generate alignment and support for category plans.
  • Collaborate with the Consumer Insight team to develop research projects and identify gaps in understanding of relevant consumer targets.
  • Develop and implement impactful ATL, BTL, and TTL creative across categories, working closely with the Leos team.
  • Manage and develop a team consisting of an Assistant Brand Manager and Campaign Executive.
  • Provide subject matter authority for Digital and Loyalty at McDonald's, recommending strategies to grow the business profitably.
  • Develop clear and concise marketing briefs based on robust consumer insights.
  • Track and manage monthly loyalty reporting to highlight opportunities and risks in the Loyalty Monthly Forum.
About the Team

You will be working within a dynamic and results-oriented team, delivering against our Digital Loyalty growth plans. As a key member of the MyMcDonalds Rewards team, you will have the opportunity to shape the future of loyalty at McDonald's, investigating the wider market landscape and identifying the right market positioning and communication strategies to build emotional bonds with our customers.

What We Offer

As a Digital Loyalty Manager at McDonald's Limited, you will have the opportunity to work on a high-profile marketing category, driving growth and customer engagement. You will be part of a dynamic and results-oriented team, working to deliver against our Digital Loyalty growth plans. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.

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