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Senior Digital Data Analyst

2 months ago

London, Greater London, United Kingdom IAG Loyalty Full time
About the Role

We are seeking a highly skilled Senior Digital Data Analyst to join our team at IAG Loyalty. As a key member of our analytics team, you will play a crucial role in collaborating with our product teams to deliver insightful analytics that drive and expand our partnerships.

Key Responsibilities
  • Analytics and Insights: Analyze ongoing performance and digital data trends to provide key insights that inform business decisions.
  • Journey Analysis: Conduct in-depth analysis of customer interactions with our digital products to identify behaviors linked to conversion goals.
  • Data Enrichment: Work with product teams and implementation specialists to enhance and enrich event tracking, ensuring our models meet current and future data needs.
  • Funnel Diagnostics: Identify friction points and leakages in the user journey and provide data-driven solutions to stakeholders.
  • Experimentation: Guide best practices in hypothesis building, experiment setup, monitoring, and analysis to drive business growth.
  • Reporting and Self-Serve Capabilities: Develop our digital analytics reporting ecosystem and empower stakeholders with self-serve tools to investigate and analyze business-as-usual requests.
Requirements
  • Data Analysis Expertise: Experienced data analyst with the ability to extract meaning from digital data and transform it into a compelling story for stakeholders.
  • SQL Proficiency: Good working knowledge of SQL, with the ability to write scripts from scratch.
  • Google Analytics and Data Visualization: Highly proficient in Google Analytics with experience building dashboards using data visualization tools such as Tableau, Power BI, and Looker.
  • Autonomous Problem Solving: Enjoy working autonomously in a fast-paced and dynamic environment, demonstrating an ability to problem-solve with a customer-centric approach.
  • Multi-Disciplinary Team Collaboration: Proven ability to work with multi-disciplinary teams with varying degrees of data literacy and needs.
  • Digital Analytics and Experimentation: Good understanding of digital analytics implementations and exposure to experimentation.
What We Offer
  • A Place to Grow Your Career: We offer a range of opportunities for professional development and career growth.
  • A Place to Belong: Our social events and colleague-led networks provide opportunities to connect with colleagues and build relationships.
  • A Place to Make Your Mark: We value innovation and continuous improvement, and encourage employees to take ownership of their work.
  • A Place to Do Things That Matter: We are passionate about making a positive impact on our customers' lives and the communities we serve.
  • Perks That Take You Places: We offer a range of benefits, including annual bookable travel concessions, unlimited standby and premium standby fares, and more.