Digital Marketing Platforms Manager
3 weeks ago
The Digital Marketing Platforms Manager will be responsible for defining and driving the digital product vision, strategy, and roadmap in line with customer expectations and business marketing strategy.
Key Responsibilities:- Contribute to the overall B2B Digital programme
- Capture business requirements for the digital platforms and support the translation of these into technical requirements
- Work with business stakeholders to agree prioritization of requirements and implementation schedules
- Work with Business Units, IT, and Canon National Sales Organizations (NSO) to develop future B2B strategy
- Day-to-day decision making and influencing for small developments
- Own the product backlog for digital platforms and ensure it is forward-looking
- Define user stories and clear acceptance criteria
- Manage and prioritize defects
- Work with Functional Application Management to resolve production issues
- Input into other marketing support initiatives for the digital roadmap
- Manage all content processes for maintaining and developing the website
- Work with publishing teams to prioritize and schedule content updates
- Manage all product/platform defects and enhancements, including roadmap delivery
- Represent the business in day-to-day development decisions
- Coordinate testing and accept UAT deployments
- Communicate releases outlining new business value to business stakeholders
- Drive business adoption of digital platform capabilities
- Coordinate training with national stakeholders and L&D teams
- Use reporting data and analytics to drive business adoption and technical development
- Undertake business development activities with Local Markets to drive further platform usage, ensuring benefits are realized
- Work with analytics teams to analyze and visually report usage trends
- Provide the link between Local Markets and Central teams to drive Market adoption, including management of Local champion communities
- Share best practice across Markets to maximize benefits
At Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
Canon has a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contributions.
Here are some of the benefits we offer at Canon to support our employees' wellbeing:
- Annual Bonus and annual pay review
- Hybrid working - 3 days in the office and 2 days from home
- Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Generous Pension Scheme
- Private Healthcare and wider medical plan
- Up to 38% Discount on Canon products
- Flexible benefits policy
- Free parking on site
- Excellent Subsidized restaurant
- Highly Subsidized Costa Coffee on site
- Multi-Faith room
- Discounted rates at Nuffield Health Gym
- Partnership with Mental Health First Aid UK with a network of mental health champions
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
- Learning & Development Opportunities
You will be part of an energetic and innovative environment with more than 50 different nationalities at our state-of-the-art EMEA HQ at Stockley Park, Uxbridge.
What We Ask:
- Extensive international IT project management experience (SAFe / Agile methodologies)
- Experience working with Marketing platforms
- Working with IT delivery teams as Product Owner/Product Manager
- Understanding of Jira and typical Agile delivery methods (e.g. SAFe or Scrum, user stories, etc)
- 3-5 years' experience as a Digital Product Owner/Product Manager
- 3+ years' experience working on Website ownership, Marketing Automation or Partner Portal
- Proven track record with UX/CX
- Experience and understanding of working within an Agile/Scrum (SAFe) environment
- Analytical skills, able to measure impact and identify trends
- Demonstrable experience of working with Developers, Designers, and Testing teams on the roll-out and implementation of digital/IT solutions
- Excellent communication and presentation skills with a proactive approach
- Passionate about customer experience and digital
- The ability to set clear objectives and develop plans to meet them
Applies high standards of accuracy
Communicates effectively
Focusing on the customer
Plans and organizes effectively
Responds flexibly
Is results-driven
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