Digital Marketing Specialist
3 weeks ago
About the Role:
We are seeking a highly skilled and experienced Commercial Marketing professional to join our team at IBB Law LLP. As a key member of our marketing team, you will be responsible for creating and implementing effective digital marketing strategies to drive business growth and improve our online presence.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising campaigns.
- Create, manage, and grow our social media presence, ensuring consistent brand messaging and engagement across platforms.
- Monitor and analyse the performance of digital marketing efforts, measuring results against key performance indicators (KPIs) and return on investment (ROI).
- Identify emerging trends and opportunities, optimising campaign performance based on data-driven insights.
- Work closely with internal teams to design and improve landing pages, ensuring an optimized user experience across all customer touchpoints.
- Collaborate with external agencies to ensure alignment on marketing objectives and to drive results.
- Provide strategic insights and thought leadership to ensure the company remains competitive in digital marketing innovation.
Person Specification:
- Previous digital marketing experience, ideally within professional services.
- Comfortable with autonomy and responsibility.
- Ability to manage and prioritise multiple tasks.
- Strong verbal and written communications skills.
- Experience in working with and influencing stakeholders.
- A good eye for design – experience of designing in Canva.
- Strong knowledge of all key social platforms and their advertising modules; and WordPress.
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