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Senior Brand Manager

2 months ago

Glasgow, Glasgow City, United Kingdom C&C Group plc Full time

About the Role

In this strategic leadership position, you will drive the commercial agenda for the Tennent's brand, pioneering and developing the brand's presence across all relevant territories.

You will provide visionary leadership for the Tennent's portfolio, offering clear direction for the optimal application of the Group's intellectual property and resource allocation across the marketing mix.

Your responsibilities will include planning, developing, and influencing a cohesive participation and offer strategy for the brands across multiple markets. As a champion for the core beer brand within the group, you will maintain strategic integrity while analytically utilizing all available brand and consumer insights to inform campaign and sales channel strategies, and to track brand health and performance.

Key Accountabilities

  • Design and lead strategic plans for the Tennent's beer products across the Group.
  • Lead commercial brand planning with both annual and multi-year outcomes for Tennent's.
  • Sole strategic responsibility for the Tennent's beer portfolio.
  • Resource deployment across markets and marketing channels to support the development and growth of targets for all brands.
  • Closely liaise with all group colleagues in IOI, GB, and distribution partners to ensure commercial awareness of variances in markets and market issues.
  • Proactively seek and gain buy-in from all key stakeholders within wider Group strategy.
  • Target key markets to achieve strategic gains and brand growth.
  • Lead innovation ideation, strategies, and projects to outcomes that strengthen brand and commercial equity.
  • Ensure that strategy is modelled to deliver financial return that meets or exceeds targets set by C&C business leaders.

About You

  • A degree in a relevant marketing discipline or equivalent experience is required.
  • Demonstrable experience and proficiency in people leadership, coaching, and development.
  • Experience in commercial brand management and ownership of brand profit and loss.
  • Ability to manage multiple projects with a demonstrated ability to prioritize efforts based on return on investment to the business.
  • A proven record of accomplishment for developing cross-channel marketing plans that meet or exceed business objectives.
  • Excellent interpersonal skills, with the ability to provide clear and concise direction and feedback to external/internal stakeholders, as well as the ability to influence others.

About Us

C&C Group plc is a leading beverage company operating through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands. The Group has a market-leading range, scale, and reach, including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands includes Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners, the premium international cider brand; as well as a range of fast-growing, premium, and craft ciders and beers.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.