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Shopper Marketing Manager

2 months ago

High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Job Title: Shopper Marketing Manager

Job Summary:

We are seeking a highly skilled Shopper Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a key member of our client's head office team, you will be responsible for developing and executing impactful shopper marketing campaigns that drive interest at the point of purchase and unlock shopper barriers.

Key Responsibilities:

  • Develop and execute omni-shopper marketing campaigns strategies for key accounts, including end-to-end campaign management and post-launch evaluation.
  • Lead customer presentations and drive regular contact with key accounts to present compelling insight-led shopper marketing plans.
  • Own the launch of new product development (NPD) and innovation platforms in store to drive trial and penetration.
  • Manage day-to-day relationships with third-party agency partners to foster a collaborative and efficient working environment.
  • Guide and develop the Shopper Marketing Executive through all responsibilities and tasks.
  • Manage budget and investment levels for key accounts, including monthly financial reviews.

Requirements:

  • Robust shopper, customer, trade, or category marketing experience gained in a leading FMCG environment.
  • Experience developing and delivering media plans and campaigns.
  • Understanding of the full shopper journey touchpoints.
  • Commercial savvy and a good grasp of the grocery retail environment.
  • Excellent communication and project management/organisational skills.
  • Strong team player with a can-do attitude and drive for achievement.

About the Company:

Tarsh & Partners Marketing Recruitment is a leading recruitment agency specialising in marketing and sales roles. We work closely with our clients to understand their needs and provide tailored solutions to help them achieve their goals.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a major FMCG brand.
  • A dynamic and supportive team environment.

How to Apply:

If you are a motivated and experienced Shopper Marketing Manager looking for a new challenge, please contact Adam Tarsh at Tarsh & Partners Marketing Recruitment.