SEO Strategy Analyst

2 weeks ago


Norwich, Norfolk, United Kingdom PeopleWorks Consultancy Limited Full time

Digital Marketing SEO Specialist

Permanent Office and Remote Work Options Available

Salary Range: £23,000 to £25,000 + Comprehensive Benefits

Location: Norwich, Central Norwich

PeopleWorks Consultancy Limited, a leading name in the digital marketing sector known for its innovative web solutions and effective lead generation strategies, is on the lookout for a driven Digital Marketing SEO Specialist to enhance our team.

Key Responsibilities:

1. Develop and execute SEO strategies that support the company's marketing objectives.

2. Perform in-depth keyword analysis to uncover opportunities for elevating search engine rankings.

3. Evaluate competitor strategies to maintain a competitive edge in the industry.

4. Create and oversee an editorial calendar focused on producing high-quality, SEO-optimized content.

5. Collaborate with content creators to ensure alignment with SEO best practices.

6. Optimize website content, Meta descriptions, and URLs to improve search engine visibility.

7. Ensure compliance with on-page SEO standards across all web pages.

8. Formulate and implement strategies to acquire high-quality backlinks from credible sources.

9. Monitor and manage the backlink profile to ensure quality and relevance.

10. Utilize tools such as Google Analytics, Ahrefs, and SEMrush to track and report on website performance.

11. Measure key SEO metrics and KPIs to assess the effectiveness of SEO initiatives.

12. Stay informed about the latest search engine algorithm updates and adapt strategies accordingly.

13. Ensure adherence to all search engine guidelines and best practices.

14. Collaborate with various departments to integrate SEO into social media, paid search, and email marketing strategies.

15. Maintain a cohesive approach to all digital marketing efforts.

16. Ensure all SEO practices are ethical and align with white-hat techniques.

17. Work alongside developers and technical teams to ensure optimal website performance for search engines.

18. Address any technical challenges that may hinder search engine crawling and indexing.

19. Manage budgets allocated for SEO projects.

20. Analyze data to produce comprehensive reports demonstrating the impact of SEO activities.

21. Leverage insights from data analysis to refine and enhance SEO strategies.

22. Identify areas for process improvement within the SEO function.

23. Undertake additional responsibilities as needed to support the company's goals.

Qualifications:

- 2-3 years of experience in SEO.

- Familiarity with WordPress.

- Ability to engage in technical discussions.

- Proficient in keyword research.

- Experience with content management and tracking tools like SEMrush, Ahrefs, or MOZ.


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