Digital Marketing Analyst

8 hours ago

Reading, Reading, United Kingdom Primark Full time
Digital Marketing Analyst

At Primark, we're looking for a talented Digital Marketing Analyst to join our team. As a key member of our digital marketing team, you'll play a crucial role in analyzing performance data and providing insights to inform our marketing strategy.

Key Responsibilities:
  1. Analyze performance data to identify trends and opportunities for growth
  2. Work closely with the Senior Digital Campaign Manager and Performance Marketing Manager to develop strategic recommendations
  3. Build and maintain a suite of digital marketing reports to track performance across various channels
  4. Support in building forecasts from media activity using historical performance data and 3rd party planning tools
  5. Presentation of digital marketing performance results and statistics to the wider business
  6. Collaborate with data scientists to develop a media attribution model that takes into account multi-device and multi-step journeys
  7. Use data sources and our listening platform to provide insights and shape our marketing direction
Requirements:
  1. 4-5 years of experience in a similar analytical role
  2. Degree in marketing, data science, business analytics, statistics, or similar
  3. Experience with digital marketing measurement and tagging tools (such as GA/GA4/Adobe/GTM)
  4. Experience of data visualization tools (such as Power BI / Tableau / Data Studio)
  5. Advanced knowledge of Excel functions, formulas, and advanced features
  6. Experience and understanding of digital marketing channels (including algorithms and attribution)
  7. Working knowledge of Python and SQL scripts and data storage platforms such as Big Query
What We Offer:

As a Digital Marketing Analyst at Primark, you'll have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the success of our digital marketing efforts. We offer a competitive salary and benefits package, as well as opportunities for career growth and development.

Primark is an equal opportunities employer and welcomes applications from diverse candidates. If you're passionate about digital marketing and have the skills and experience we're looking for, we encourage you to apply.

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