Digital Marketing Analyst
1 month ago
At Primark, we're looking for a talented Digital Marketing Analyst to join our team. As a key member of our digital marketing team, you'll play a crucial role in analyzing performance data and providing insights to inform our marketing strategy.
Key Responsibilities:- Analyze performance data to identify trends and opportunities for growth
- Work closely with the Senior Digital Campaign Manager and Performance Marketing Manager to develop strategic recommendations
- Build and maintain a suite of digital marketing reports to track performance across various channels
- Support in building forecasts from media activity using historical performance data and 3rd party planning tools
- Presentation of digital marketing performance results and statistics to the wider business
- Collaborate with data scientists to develop a media attribution model that takes into account multi-device and multi-step journeys
- Use data sources and our listening platform to provide insights and shape our marketing direction
- 4-5 years of experience in a similar analytical role
- Degree in marketing, data science, business analytics, statistics, or similar
- Experience with digital marketing measurement and tagging tools (such as GA/GA4/Adobe/GTM)
- Experience of data visualization tools (such as Power BI / Tableau / Data Studio)
- Advanced knowledge of Excel functions, formulas, and advanced features
- Experience and understanding of digital marketing channels (including algorithms and attribution)
- Working knowledge of Python and SQL scripts and data storage platforms such as Big Query
At Primark, we're committed to providing a supportive and inclusive work environment. As a Digital Marketing Analyst, you'll have the opportunity to work with a talented team of professionals and contribute to the growth and success of our business.
We offer a range of benefits, including flexible working, a subsidised cafeteria, and Primark Perks – discounts with local partner businesses. If you're passionate about digital marketing and have a desire to work in a fast-paced retail business, we'd love to hear from you.
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Digital Marketing Analyst
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Reading, Reading, United Kingdom Primark Full timeJob Title: Digital Marketing AnalystAt Primark, we're looking for a talented Digital Marketing Analyst to join our team. As a key member of our digital marketing team, you'll play a crucial role in analyzing performance data and providing insights to inform our marketing strategy.Key Responsibilities:Analyze performance data to identify trends and...
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Digital Marketing Analyst
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Reading, Reading, United Kingdom Primark Full timeJob Title: Digital Marketing AnalystAt Primark, we're looking for a talented Digital Marketing Analyst to join our team. As a key member of our digital marketing team, you'll play a crucial role in analyzing performance data and providing insights to inform our marketing strategy.Key Responsibilities:Analyze performance data to identify trends and...
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