CRM Marketing Manager

3 weeks ago

London, Greater London, United Kingdom EveryMatrix Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at EveryMatrix, a leading B2B SaaS provider of iGaming software content and services. As a CRM Manager, you will play a crucial role in driving customer retention and engagement across various clients in the online gambling industry.

Key Responsibilities
  • Develop and execute retention marketing strategies to increase player engagement and loyalty
  • Plan and execute weekly and monthly retention marketing campaigns for a range of player groups
  • Design and deploy promotions and bonuses to secure ongoing player engagement
  • Monitor and report on the effectiveness of retention marketing activities, managing key performance indicators (KPIs) both internally and externally
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives, activities, and results
  • Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions
Requirements
  • Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
  • Fluent in Danish (or Swedish/Dutch) and English
  • Working knowledge of online gambling promotions
  • Commercial understanding of what success looks like relative to marketing efforts
  • Ability to coordinate content creation across multiple campaigns
  • Experience in regulated markets (nice to have)
  • Experience curating campaigns and promotions for VIPs (nice to have)

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