Director of Global Product Marketing

4 weeks ago

London, Greater London, United Kingdom Certinia Inc. Full time
About Certinia Inc.

Certinia Inc. is a leading provider of Services-as-a-Business platforms that empower services operations, from estimation and delivery to customer success management and financial planning and accounting. Our solutions, delivered on Salesforce's cloud platform, offer services businesses the intelligence and agility to deliver high-quality services, elevate customer experiences, and accelerate growth.

The Role

We are seeking a highly strategic and impactful Director, Global Product & Solution Marketing to lead a team of professionals in creating the go-to-market positioning and narrative for our company, solutions, and value proposition. This leader will work across our ERP, PSA, and Customer Success solution family of products, driving product positioning, cross-product and solutions marketing, and field support and enablement.

Key Responsibilities
  • Coordinate cross-functionally to prioritize go-to-market approaches across sales, marketing, and services, centralizing insight from across lines of business to balance distributed lines of business focus and provide executive visibility to performance.
  • Set messaging and positioning, launch plans, sales enablement, and programs/campaigns to drive sales funnel with marketing, working across Product, Sales, Marketing, Services, and Engineering.
  • Enable Sales with clear positioning, messaging, training, and content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns.
  • Drive field readiness with insight, tools, and training to enable customer-facing teams, internal and external partners to hit revenue and funnel objectives.
  • Participate in product packaging/ pricing rationalization and build vs. buy decisions.
  • Be the voice of the customer to market-facing leadership and development teams.
  • Manage the budget associated with Product Marketing activities and direct spend to associated teams to execute plans created and shaped.
  • Oversee and drive AR strategy, partnering with external industry experts to represent Certinia.
  • Support regional PR activities with customers, partners, and Certinia executives, working with the global marketing leadership team.
  • Coordinate product launches, review global campaign themes, and provide feedback as required, working with regional marketing leaders and digital marketing.
Requirements
  • Exceptional leadership skills and proven ability to attract, develop, coach, and retain top talent.
  • MBA; demonstrated ability to lead, coach, and grow your team is essential.
  • A team player who collaborates as standard practice, operating successfully leading both their own team and virtual working teams.
  • Direct B2B marketing experience positioning PSA, ERP, or CS-related business applications.
  • 12+ years of experience positioning enterprise applications to services-based organizations.
  • 12+ years of B2B marketing leadership experience, focused in product marketing in technology, professional services, financial services, or business services sectors.
  • Excellent verbal presentation and communication skills and proven marketing writing skills for various marketing activities, including MRDs, launch plans, keynotes, press and analyst tours, seminars/webinars, collateral, and training.
  • Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation.
  • Metrics-driven approach, numerically strong, and using data to inform strategic decisions and planning.
  • Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.
Preferred Qualifications
  • Experience working within the Salesforce ecosystem.

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