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Sales Account Manager

2 months ago


Cheadle Hulme, Stockport, United Kingdom AB Search Full time
Key Responsibilities

The Sales Account Manager will be responsible for maximising sales and profitability with the group's customers on both a proactive and reactive basis. This will involve keeping in close contact with allocated accounts and being proactive with prospective accounts to increase customer and market penetration and market share.

The role requires the management of major contracts and spot business at the location, ensuring customer satisfaction is achieved and exceeded by producing and delivering the right product within agreed timescales. Additionally, the Sales Account Manager will be responsible for pursuing and developing business development opportunities, both at major contracts and elsewhere.

Key Performance Indicators
  1. To meet and exceed annual sales and margin targets set each year as part of the group's Budget process.
  2. To maximise customer enquiries in terms of price and other services that can be offered or sold to maximise profitability.
  3. To perform all required sales activities in the office, including answering telephone calls, taking enquiries, making proactive calls, quoting for customer requirements, and entering all relevant information on the ERP system and CRM.
  4. To identify potential new business and maximise opportunities with current customers.
  5. To respond tactically to changes in market conditions and core product performance, identifying trends to maximise opportunities and addressing any issues.
  6. To keep fully up-to-date on all relevant information, changes, and requirements for allocated accounts.
  7. To build and maintain effective working relationships with allocated sales accounts, building trust and confidence with key personnel by acting with integrity, exceeding expectations, and keeping promises.
  8. To work with the General Manager in pursuing and developing all relevant business opportunities.
  9. To develop relevant market knowledge to achieve a wide range of cross-selling opportunities through added value processes.
  10. To meet customer KPIs and specific contractual requirements.
  11. To handle customer complaints and disputes, investigating thoroughly to establish the cause and seeking management advice on taking appropriate remedial action.
  12. To liaise with credit control to ensure sales accounts remain within terms.
  13. To assist in the preparation of the annual Budget process for targeted accounts.
  14. To entertain customers, attend required training and courses, attend conferences and exhibitions, and present a professional image, behaving in line with corporate values both internally and externally at all times.
  15. To ensure all company policies and procedures are adhered to and communicated to all operations staff.
  16. To support stock checks and any reasonable duties required.
Key Interactions

The Sales Account Manager will liaise, coordinate, and work with the following group colleagues:

  1. General Manager and Sales Team
  2. Finance team
  3. Operations team
  4. Purchasing team
  5. Customers
Requirements

The ideal candidate will have a natural ability for sales, with good interpersonal skills, particularly verbal communication using the telephone. They will be organised, with an eye for detail to ensure customer satisfaction is achieved, and determined to succeed in pursuing opportunities and 'closing the sale'. They will also have good product knowledge, negotiating skills, and computer literacy, with a passion for selling and an ability to work under pressure and to deadlines.

The Sales Account Manager will be able to work independently and as a team, with good customer service skills and excellent communication skills. They will be able to effectively manage the use of time to maximise production and will be able to build and maintain effective working relationships with allocated sales accounts.