Sales and Marketing Director

1 month ago


Kidderminster, Worcestershire, United Kingdom Intergas Heating Ltd Full time
Job Description

Overall Purpose

We are seeking a highly skilled and experienced Sales and Marketing Director to drive business growth and lead our national sales and marketing team. The successful candidate will be responsible for developing and executing our sales and marketing strategy, delivering on budget, and building brand awareness and loyalty with trade and consumer audiences.

The ideal candidate will bring a proven track record of sales and marketing management, excellent management and mentoring skills, and a strong commercial understanding of the industry. They will be a self-starter, good communicator, and team player with a proactive approach to market research and prospecting.

Key Responsibilities

  1. Oversee the day-to-day running of the national sales and marketing team.
  2. Develop, gain agreement, and implement strategic plans in line with established performance criteria and overall strategy.
  3. Deliver on the Sales and Marketing budget.
  4. Build brand awareness and loyalty with trade and consumer audiences.
  5. Influence new sales opportunities and initiatives within the market sectors.
  6. Develop customer-facing presentations and packages for events such as exhibitions, trade events, and showroom displays.
  7. Ensure company sales and profit targets are achieved and set / monitor key performance indicators for both sales and marketing.
  8. Carry out analysis of customers, sales areas, and cost effectiveness of initiatives.
  9. Establish and maintain excellent business contacts with key customers across all sectors promoting the Intergas Brand.
  10. Oversee negotiation of commercial agreements, contracts, and annual terms with customers and suppliers.
  11. Work closely with the MD and senior managers on strategy, budgeting, and planning.
  12. Meet with sales and marketing team on a regular basis to present and assess performance against KPIs.
  13. Present performance and results to senior management team on a monthly basis.
  14. Capitalise and promote the USPs and strength of the company's product range and brand, identifying market opportunities where appropriate with existing and new products.
  15. Ensure the company has an effective sales and marketing training program and implement best practices throughout the department.
  16. Proactive market research and prospecting.
  17. Marketing experience, knowledge, and vision-crafting.
  18. Creative in existing and new sales channel delivery models.
  19. Proven sales and marketing management track record.
  20. Strong commercial understanding and brand building awareness is critical.
  21. Self-starter, good communicator, and team player and adept at computer skills.
  22. Analytical with good project management skills.

Location

The company is based in Kidderminster, and the successful candidate will be based at the office with time spent out in the field when required. Occasional travel abroad to attend meetings and conferences may be necessary.



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