Digital Marketing Strategist

2 weeks ago

Kidderminster, Worcestershire, United Kingdom Green Shoots Recruitment Full time

Digital Marketing and Brand Manager

We are seeking a highly skilled Digital Marketing and Brand Manager to join our team at Green Shoots Recruitment. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to drive business growth and brand awareness.

Main Responsibilities:

  • Develop and implement a digital marketing strategy to drive business growth and brand awareness
  • Work with the Group Marketing Operations Director to develop and manage quarterly and annual marketing plans
  • Plan and administer all web, SEO, PPC, email, social media, online PR, and display advertising campaigns
  • Maintain and evaluate our social media presence and create content to engage with and grow our target audience
  • Measure and report performance of all digital marketing campaigns and assess against goals, ROI, and KPIs
  • Identify trends and insights and optimize spend and performance based on these insights
  • Be a primary contact with online agencies and partners
  • Evaluate emerging technologies and recommend adoption across the business brands
  • Manage the redesign and implementation of the company website
  • Manage all website content, creation of new pages, linking, creating SEO-friendly copy, and image uploads via CMS
  • Improve the usability, design, content, conversion, and engagement of all websites
  • Evaluate customer research, market conditions, and competitor data
  • Provide ongoing marketing team support for product placement, shows, and events when necessary

Objectives and Key Tasks:

  • Day-to-day management of all websites and related digital platforms
  • Design and implement online surveys, e-shots, and direct response campaigns
  • Manage consumer email marketing campaigns to drive engagement and click-through
  • Take responsibility for planning and budgetary control of all consumer-focused digital marketing
  • Review new technologies and ensure the business is at the forefront of developments in digital marketing
  • Lead the digital strategy across the group of businesses
  • Build and maintain digital advertising campaigns, support other businesses when required
  • Oversee sales contact and prospect management system
  • Oversee the extraction and manipulation of data from CRM systems
  • Generate data for sales campaigns
  • Oversee the production of quarterly sales mapping reports for all businesses
  • Take responsibility for all phases of interactive and digital project planning, design, and execution
  • Monitor internet copyright and data protection developments and communicate these to the Directors and senior management when appropriate
  • Regular analysis of website traffic and customer journey engagement using tools such as Google Analytics

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